The Challenge
Listen Labs is scaling from $14M to $100M+ ARR with a viral AI research platform trusted by Google, Microsoft, and P&G. You'll own the entire acquisition engine-paid, organic, partnerships-and build the growth playbook from scratch alongside a world-class founding team.
Your Mission
Audit existing acquisition channels, establish baseline metrics, and identify top 3 quick-win experiments to test within first 30 days
Set up attribution, analytics dashboards, and reporting infrastructure across paid social, search, and organic channels
Launch and optimize 2-3 paid acquisition campaigns (search + social) with defined CAC and ROAS targets
Map customer journey, define ICP segments, and align messaging/creative strategy with Sales on pipeline goals
Scale top-performing acquisition channels to 3-5x current volume while maintaining CAC and unit economics
Build and systematize experimentation program-run 12+ structured tests with clear winner/loser decisions
Launch SEO/AEO and partnership initiatives contributing 20%+ of qualified pipeline
Establish playbooks and SOPs for paid campaigns, attribution, and cross-functional handoffs with Sales/CS/Product
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track blended CAC across all channels against LTV to ensure unit economics remain positive as you scale
Pipeline Generated
Monthly qualified opportunities created by acquisition efforts vs. Sales quota and company growth targets
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid campaigns-target varies by channel but discipline is non-negotiable
Conversion Rate (MQL→SQL→Closed)
Track conversion funnels across campaigns and segments to identify creative/messaging wins and optimize handoff to Sales
Channel Mix & Contribution
Monthly breakdown of pipeline/revenue by source (paid social, search, SEO, partnerships, organic) to inform budget allocation
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
40-person team; reporting to Head of Growth with cross-functional collaboration across Sales, CS, Product, and Marketing Ops
New role-Growth Lead, Acquisition focus
The Package
Salary
$140K-$180K
Equity
Likely included but not specified-clarify in conversation
Remote
On-site, New York, NY (FULL_TIME)
Benefits & Perks
Company Intelligence
Listen Labs is an AI-powered research platform that helps teams analyze customer interviews in hours instead of months. Founded by serial entrepreneurs with exits and talent from Jane Street, Twitter, Stripe, and Sequoia-backed startups, the company scaled from $0 to $14M ARR in under a year with enterprise customers including Google, Microsoft, Nestlé, and P&G.
Team Size
40
Funding
Sequoia Capital
Customers
Google, Microsoft, Nestlé, P&G, and thousands of product teams via PLG
Culture
Fast-moving, high-ownership culture. Product-led. Craft-obsessed. Serial entrepreneurs who move with urgency and care deeply about execution.
Is This Role For You?
- You've scaled user acquisition at a high-growth B2B SaaS startup (4+ years) and can show real CAC/ROAS/pipeline impact
- You're obsessed with data-you live in dashboards, love attribution, and make decisions from evidence not gut feel
- You thrive in ambiguous, fast-moving environments and can build systems and playbooks from 0→1
- You're curious, collaborative, and comfortable pairing with product/sales/marketing to solve real customer problems
- You want equity upside and ownership in a company with real traction, not another bloated corporation
- You're a brand-first marketer or creative type-this role is quantitative, performance-driven, and data-obsessed
- You need a clear roadmap and stability-priorities evolve fast and you'll be problem-solving in real time
- You've never owned P&L or CAC metrics-you need to be comfortable with direct accountability for ROI
- You're looking for a large, established marketing team-you're the builder here, working solo initially then hiring
Interview Process
Recruiter Screen
15-20 min conversation on background, motivation, and acquisition experience
Hiring Manager (Head of Growth)
45-60 min deep dive on growth strategy, past campaigns, metrics you've driven, and how you'd approach Listen's acquisition roadmap
Case Study / Work Sample
Likely a real or hypothetical growth scenario-build a 90-day acquisition plan or analyze a past campaign
Founder/Executive Round
Conversation with founding team or exec stakeholder on company vision, culture fit, and long-term growth strategy
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.