The Challenge
Liberate just closed a $50M Series B to scale AI agents across the $2.7T insurance industry. You're building their demand engine from scratch-owning ABM, digital, and lifecycle across three major product lines (sales, servicing, claims) while the company scales into new verticals.
Your Mission
Establish baseline: map current pipeline sources, define MQL/SQL/SQO taxonomy with RevOps, and audit existing nurture/inbound performance
Launch ABM foundation: identify and enrich 30-50 named accounts across three tiers, build targeting framework and account plays
Hire or contract first demand team (1-2 specialists): ABM coordinator, content/campaign manager, or agency partner for paid execution
Ship first integrated campaign: combine ABM outreach + paid air cover + landing page conversion path for one GTM motion (Sales or Servicing)
Deliver repeatable growth machine: prove 30%+ of new pipeline sourced or influenced by marketing; establish trusted reporting for CRO/CFO
Scale ABM: mature plays across three account tiers with measurable engagement lift and 15%+ account conversion rates
Build always-on demand: establish predictable inbound funnel (website, SEO, intent capture, retargeting) that feeds ABM and direct sales motion
Run full campaign calendar: execute 3-4 multi-touch campaigns per quarter (outbound sequences, paid, content, events) with clear conversion metrics
KPIs You'll Own
Marketing-sourced pipeline
Percentage of new opportunities created attributed directly to marketing programs (ABM, inbound, campaigns).
Marketing-influenced pipeline
Percentage of closed deals with at least one marketing touchpoint; tracks air cover and nurture lift.
Account engagement & coverage
Percentage of named accounts in ABM program with 5+ enriched contacts and active cadence; velocity to first conversation.
Pipeline pacing vs target
Weekly/monthly comparison of pipeline created to quota; informs channel mix and budget allocation.
Cost per opportunity sourced
Fully-loaded cost (people + tools + paid) per marketing-sourced opportunity; benchmarks efficiency across channels.
Lifecycle conversion rates
Percentage of nurtured leads that progress to next stage (SQL to SQO, SQO to opp); measures nurture effectiveness.
Tools & Stack
Your Team
Your Manager
Chief Revenue Officer (likely)
Current Team
Individual contributor; will expand to 2-3 FTE demand team or manage agencies
New builds: ABM coordinator, campaign manager, paid media specialist; or contract with agency partners
The Package
Salary
$200K-$240K base
Variable
15-25% annual bonus (pipeline/revenue influence)
Equity
0.25-0.50% stock options (Series B-stage, scaled to experience)
Remote
On-site, San Francisco, CA; full-time
Benefits & Perks
Company Intelligence
Liberate builds AI agents to automate complex, high-value manual tasks in insurance-starting with voice, now expanding into full workflow automation for sales, servicing, and claims. Backed by top-tier VCs with $72M raised (Series B $50M, Oct 2025), they're tackling a $2.7T industry with reasoning-capable agents.
Funding
$72M (Series B: $50M, Oct 2025)
Customers
Enterprise insurance carriers and brokers
Culture
Fast-moving Series B; engineering-forward; direct communication; bias toward action over process.
Is This Role For You?
- You've scaled B2B enterprise demand at a SaaS company with $10M+ ARR (2-4 year tenure) and own ABM + digital + lifecycle end-to-end
- You're fluent in marketing measurement: can define sourced/influenced, explain stage conversion logic to finance, and own pipeline pacing
- You love building from scratch: zero-to-one product adoption, campaign calendar design, team hiring, vendor selection
- You thrive in cross-functional rhythm: daily standups with Sales/SDR, weekly ops reviews with RevOps, quarterly planning with product
- You're a demand-gen IC who wants to stay heads-down on execution; this role requires hiring, strategy, and heavy stakeholder alignment
- You need heavy brand/content support or a mature martech stack; Liberate is building from ground up
- You're unfamiliar with B2B enterprise sales cycles (9-18 months) or haven't managed ABM at scale before
Interview Process
Recruiter screen (30 min)
Confirm growth marketing background, ABM experience, and interest in early-stage SaaS scaling
VP Growth / CRO conversation (45 min)
Deep dive: past pipeline sourcing metrics, ABM playbook, how you'd approach Liberate's three GTM motions (Sales, Servicing, Claims)
Hiring manager + ops stakeholder panel (60 min)
Discuss measurement philosophy, team building, cross-functional cadence, and approach to inbound + lifecycle (not just outbound)
Founder/exec leadership conversation (30 min)
Culture, vision, and how you'd scale demand generation alongside product-market expansion
Reference checks
2-3 references (peers in growth, sales leaders, RevOps partners); focus on team building and measurement rigor
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.