The Challenge
lemlist is a $150M profitable B2B SaaS with 40K+ customers generating $35M ARR—all bootstrapped. You'll own lemlist.com and claap.io as growth engines, running experiments, improving conversions, and treating the website as a product that directly drives acquisition.
Your Mission
Master Storyblok CMS architecture, component library, and localization workflow to ship independently
Identify and deliver 3-5 quick wins: content gaps, UX friction, navigation issues with measurable impact
Establish documented website process: request → design → build → QA → release with clear handoffs
Set up translation pipeline (AI → native review → CMS) and ship localized versions for top 3 markets
Launch recurring experimentation cadence: 2 A/B tests per month across homepage, pricing, product pages
Improve conversion rate by 15-20% through UX optimization and messaging clarity
Simplify navigation and information architecture based on heatmaps and user behavior data
Build predictable content update process and reduce page delivery time by 40%
KPIs You'll Own
Conversion Rate (Visitors → Signups/Demos)
Primary metric tracking website's acquisition funnel effectiveness.
Experimentation Frequency & Quality
Number of validated tests run monthly and statistical significance of results.
Page Delivery Velocity
Time from request to live deployment; measures operational efficiency.
Brand Consistency Score
Audit of messaging, design, and UX alignment across all pages.
Tools & Stack
Your Team
Your Manager
VP of Growth
Current Team
Product Marketing, Growth, Design, Engineering (cross-functional collaboration)
New role—website growth function
The Package
Salary
$65K-$85K base
Remote
Remote, based in/near Paris timezone preferred for collaboration
Benefits & Perks
Company Intelligence
lemlist is a bootstrapped B2B SaaS sales engagement platform used by 40,000+ teams globally to book meetings and close deals. Valued at $150M and profitable at $35M ARR, the company has grown 6 years without external funding, prioritizing sustainable growth and product quality over hype.
Team Size
100
Funding
Bootstrapped (no VC)
Customers
40,000+ sales teams worldwide
Culture
Lean, execution-focused, data-driven experimentation; treats website as core product, not afterthought
Is This Role For You?
- You've grown conversion rates through CMS optimization, experimentation, or UX improvements—not just content writing
- You're comfortable with tools like Storyblok, Webflow, or similar headless CMS platforms and can build pages yourself
- You thrive treating websites as products: testing, iterating, measuring, and shipping fast
- You can balance brand consistency with growth urgency and collaborate across Product, Design, and Engineering without friction
- You speak data: analytics, heatmaps, A/B tests are your second language
- You're a pure content writer or copywriter looking to avoid technical execution—this role requires hands-on CMS work and build velocity
- You need stable structure and long planning cycles; lemlist moves fast and expects adaptive, experimental thinking
- You don't care about metrics or conversion optimization—brand consistency and UX polish alone won't satisfy this role
Interview Process
Initial Screening
Phone/video call with VP of Growth to discuss website growth philosophy, CMS experience, and past conversion wins
Case Study
Review past website project: What did you improve? What metrics moved? How did you prioritize?
CMS Demo/Technical Chat
Walk through Storyblok or similar platform experience; discuss component strategy and localization approach
Cross-Functional Interview
Chat with Product Marketing and Growth lead on collaboration style, roadmap thinking, and experimentation philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.