The Challenge
EPIKTET spends €3M annually to generate 750K candidate applications across 100+ agencies in France's home services sector. You'll own the entire candidate acquisition engine—optimizing job boards, Google Ads, and custom data tools to fill recruitment slots without waste while navigating seasonal hiring peaks and regional variations.
Your Mission
Map current acquisition mix across all job boards and channels; identify top performers and underperformers by agency and region
Establish baseline CPA (cost per application, per hire) metrics and anomaly detection system using custom tools
Run 3-5 A/B tests on job ad copy, keywords, and creative to isolate highest-converting messaging per role type
Negotiate optimized contracts with top 3 job boards (Indeed, Hellowork, etc.) to reduce CPM/CPC by 15%+
Achieve 20%+ improvement in overall ROI across acquisition channels through continuous testing and reallocation
Build automated reporting dashboard flagging anomalies and opportunities in real-time across 100 agencies
Launch seasonal bidding strategy that scales spend during school breaks/peak hiring, reduces during slow periods
Own job board partnership roadmap: implement 2+ new features (enhanced visibility, XML feed optimizations, targeting improvements)
KPIs You'll Own
CPA (Cost Per Application)
Track cost to acquire one application submission across all channels and regions.
Cost Per Hire
End-to-end cost from ad spend to successful candidate placement at agency.
Conversion Rate (Apply → Hire)
Percentage of applications that convert to actual placements, by source and agency.
Volume by Channel
Raw application volume by job board, paid search, and other sources; benchmark against target 750K/year.
ROI by Agency & Region
Return on ad spend at agency level to optimize budget allocation across 100+ locations.
Tools & Stack
Your Team
Your Manager
Responsable Marketing Digital
Current Team
Reports to Digital Marketing Manager; cross-functional collaboration with recruitment team leads across 100 agencies
New hire to lead candidate acquisition function
The Package
Salary
€36K base
Remote
On-site, Angers (Pays de la Loire, France). Monday–Friday, 40.5 hours/week
Benefits & Perks
Company Intelligence
EPIKTET is a home services group operating three leading brands: Kinougarde (in-home childcare), Amelis (elderly care), and Complétude (tutoring). They run 100+ franchise agencies across Île-de-France and France's 50 largest cities, managing 500+ candidate meetings daily.
Customers
Families (childcare, tutoring), elderly individuals (home care)
Culture
Performance-driven, data-obsessed, high-volume operations; values analytical rigor and cross-functional collaboration
Is This Role For You?
- You've run 2+ years of digital acquisition campaigns (traffic manager, growth marketer, or acquisition specialist role)
- You thrive in high-volume, multi-channel environments and love A/B testing to prove ROI
- You're comfortable with spreadsheets, custom dashboards, and can spot data anomalies fast
- You enjoy negotiating with vendors and partners—job boards are partners, not just vendors
- You want a hands-on operational role with zero corporate politics and real P&L impact
- You prefer creative strategy over performance metrics—this is 100% ROI-focused
- You need remote flexibility or hybrid work; this is on-site in Angers, daily
- You're unfamiliar with job boards, cost-per-application models, or recruitment marketing funnels
Interview Process
Phone/Video Screen
Hiring manager (Digital Marketing Lead) reviews background, acquisition experience, and familiarity with job boards
Case Study or Test
Likely: walk through a real acquisition scenario or optimize sample campaign data
Full Interview
Deep dive on past campaigns, metrics owned, optimization wins, and cross-functional collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.