Growth Marketing Specialist

Accountabilities

• Develop a deep understanding of the Brazilian market, including local education structures, examination systems, licensing standards, and the distinct needs of students and physicians.

• Adapt global marketing strategies, positioning, value propositions, and messaging to Brazilian cultural and linguistic contexts.

• Plan and execute multichannel campaigns across CRM, paid social, SEM, SEO, and organic social media.

• Leverage regionally relevant channels and platforms, including Meta and WhatsApp, to reach and engage target audiences effectively.

• Monitor campaign performance and continuously optimize initiatives across acquisition, activation, and retention funnels.

• Use available data and market insights to identify opportunities, evaluate performance, and make informed marketing decisions.

• Own projects end to end, coordinating timelines, priorities, execution, and stakeholder communication.

• Collaborate with global and cross-functional teams to ensure alignment and translate local market insights into scalable marketing practices.

• Proactively identify opportunities to improve campaigns, processes, and overall market performance.

Requirements

• 3+ years of experience in digital marketing, preferably with experience in the Brazilian market.

• Strong understanding of multichannel marketing, including CRM, paid social, SEM, SEO, and social media.

• Hands-on familiarity with region-specific digital channels such as Meta and WhatsApp.

• Experience developing and implementing marketing strategies, including positioning, value propositions, audience messaging, and localization.

• Strong analytical mindset and the ability to make effective decisions and develop impactful initiatives even when working with limited data.

• Ability to balance strategic planning with hands-on operational execution in a fast-paced environment.

• Strong project management, organization, and stakeholder coordination skills.

• Excellent communication and interpersonal skills, with the ability to build alignment across diverse teams and functions.

• Fluent Brazilian Portuguese and strong English communication skills, both written and verbal.

• High ownership, accountability, adaptability, reliability, and a proactive approach to solving problems and identifying improvements.

• Strong cultural awareness and sensitivity to the Brazilian market.

Benefits

• Fully remote position based in Brazil.

• Opportunity to take significant ownership of growth strategy in a high-growth international market.

• Exposure to a global, multicultural working environment.

• Opportunity to collaborate with international teams and influence scalable marketing best practices.

• High degree of autonomy across strategy, experimentation, and execution.

• Opportunity to work across the full acquisition, activation, and retention funnel.

• Inclusive and supportive environment that values diverse backgrounds, perspectives, and experiences.

• Strong opportunity for professional growth through strategic and hands-on marketing responsibilities.

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