Growth Marketing Manager, SEM

Accountabilities:

As a Growth Marketing Manager, SEM, you will own the execution and optimization of paid search initiatives designed to increase customer acquisition and business growth. You will combine strategic planning, performance analysis, experimentation, and cross-functional collaboration to build scalable marketing programs.

• Develop and execute paid search strategies across major search platforms to capture customer demand and improve growth outcomes.

• Manage, optimize, and scale SEM campaigns while ensuring alignment with performance goals and key business metrics.

• Create and maintain an experimentation roadmap covering ad copy, keywords, bidding strategies, and campaign improvements.

• Identify new growth opportunities through campaign analysis, market insights, and performance trends.

• Partner with data science, analytics, and engineering teams to develop automation solutions, scalable tools, and improved campaign capabilities.

• Own tracking, attribution, and measurement frameworks to evaluate performance using metrics such as incremental return on ad spend, lifetime value, and campaign impact.

• Manage relationships with advertising platforms, vendors, and external partners.

• Build and execute strategic roadmaps that improve paid acquisition efficiency over time.

• Leverage automation and generative AI tools to enhance SEM execution, reporting, and optimization processes.

Requirements: The ideal candidate is an experienced performance marketing professional with a strong background in SEM strategy, optimization, and scaling digital advertising programs. You bring analytical expertise, strategic thinking, and the ability to collaborate with technical and business teams to deliver measurable growth.

• 8+ years of experience in paid digital advertising with a proven track record of scaling campaigns and improving performance.

• Demonstrated expertise managing SEM programs through testing, optimization, automation, and creative iteration.

• Experience managing large advertising budgets and relationships with multiple marketing platforms and partners.

• Ability to define and execute 6-12 month growth roadmaps with measurable objectives and milestones.

• Experience with target return on ad spend (tROAS), lifetime value-based bidding, and performance marketing strategies.

• Strong data analysis skills, including experience with spreadsheets, pivot tables, lookups, and basic modeling.

• Ability to translate complex performance data into clear recommendations and business decisions.

• Strong communication and collaboration skills with experience partnering across marketing, analytics, engineering, and data teams.

• Advanced familiarity with generative AI and automation tools, with experience applying them to marketing workflows and analysis.

Benefits:

• Remote-first work environment with flexibility across Canada.

• Competitive compensation range of approximately $97,800-$126,500 CAD, depending on experience, skills, and qualifications.

• Opportunity to lead high-impact growth initiatives within a large-scale digital marketplace environment.

• Collaboration with cross-functional teams across marketing, product, engineering, and data science.

• Access to innovative technologies, automation tools, and AI-driven marketing solutions.

• Opportunity to influence strategic growth programs and measurable business outcomes.

• Inclusive workplace culture focused on diversity, collaboration, and innovation.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1