Growth Marketing Manager

Accountabilities:

• Lead conversion rate optimization initiatives across landing pages, pricing, signup, paywall, and checkout flows through structured A/B testing programs

• Partner with product, design, and engineering teams to rapidly design, implement, and measure experiments

• Identify friction points in user journeys using analytics tools, heatmaps, and behavioral data, and prioritize high-impact improvements

• Own key pre-conversion KPIs including visitor-to-signup, signup-to-paid conversion, and checkout completion rates

• Build and optimize lifecycle email systems focused on onboarding, upsell, activation, and retention based on user behavior signals

• Design and implement trigger-based communication flows using behavioral data and event tracking systems

• Develop retention frameworks including segmentation models, satisfaction scoring, and churn prevention strategies

• Define and manage lifecycle segments such as engaged, at-risk, and dormant users with targeted engagement campaigns

• Own experimentation and optimization of lifecycle messaging, including A/B testing of copy, timing, and CTAs

• Collaborate on acquisition-to-lifecycle handoffs to ensure seamless user journey continuity

• Build and maintain marketing infrastructure including ESP configuration, deliverability systems, and tracking pipelines

• Create dashboards to monitor CRO, retention, and lifecycle performance metrics

Requirements:

• 4-6 years of experience in growth marketing, lifecycle marketing, retention, or marketing automation roles in SaaS or subscription-based businesses

• Hands-on experience with modern email service providers such as Klaviyo, Customer.io, or equivalent behavioral marketing platforms

• Proven ability to design and implement trigger-based automation flows and event-driven marketing systems

• Strong experience in conversion rate optimization programs, including A/B testing, hypothesis building, and performance analysis

• Familiarity with tools such as Google Analytics, VWO, Optimizely, or similar experimentation platforms

• Strong understanding of event tracking architecture and collaboration with engineering teams on instrumentation

• Ability to balance strategic thinking with execution, including both copywriting and technical campaign configuration

• Data-driven mindset with experience analyzing segmentation, funnel performance, and retention metrics

• Experience incorporating surveys (e.g., NPS or feedback loops) into lifecycle marketing programs

• Strong communication skills and ability to work cross-functionally in fast-paced environments

• Nice to have: experience in PLG or freemium models, CDPs such as Segment, or building lifecycle systems from scratch

Benefits:

• Competitive salary in USD

• Fully remote work environment

• Opportunity to build growth and lifecycle systems from the ground up

• High ownership role with direct impact on revenue and retention metrics

• Collaboration with product, engineering, and design teams in a fast-scaling SaaS environment

• Exposure to modern growth experimentation and data-driven marketing practices

• Flexible, high-autonomy work culture focused on execution and impact

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1