Growth Marketer (DTC E-Commerce)

Accountabilities

• Plan, launch, manage, and optimize Meta Ads campaigns, ensuring performance meets ROAS, CAC, and profitability targets.

• Develop structured testing frameworks for audiences, creative concepts, messaging, and landing pages, scaling successful initiatives while maintaining healthy unit economics.

• Monitor ad accounts and campaign performance daily, identifying opportunities and making data-driven optimization decisions.

• Partner with creative teams by providing clear performance feedback and strategic direction based on campaign results.

• Own and analyze core growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin.

• Build and maintain performance dashboards, conduct cohort analysis and customer lifetime value modeling, and communicate key insights to stakeholders.

• Prepare weekly performance reports with clear, actionable recommendations for improving growth and profitability.

• Lead conversion rate optimization through structured A/B testing across landing pages, product pages, checkout flows, and other customer touchpoints.

• Analyze user behavior using tools such as Google Analytics, heatmaps, and e-commerce analytics platforms to identify and resolve conversion barriers.

• Optimize email flows and post-purchase journeys to improve retention and increase customer lifetime value.

• Develop quarterly growth roadmaps aligned with revenue and profitability objectives.

• Research and test additional acquisition channels, including TikTok, YouTube, and emerging platforms, while monitoring competitors and market trends.

• Proactively identify inconsistencies, anticipate potential issues, and implement solutions before they affect performance.

Requirements

• 2-3+ years of proven experience in growth marketing, performance marketing, or direct response marketing for DTC e-commerce brands.

• Strong track record of profitably managing and scaling Meta Ads campaigns.

• Deep understanding of direct-response metrics and unit economics, including CAC, LTV, ROAS, MER, CPA, and contribution margin.

• Hands-on experience analyzing ad accounts and translating campaign performance into optimization actions.

• Proven ability to design structured experiments, interpret results, and continuously iterate based on data.

• Strong analytical capabilities with advanced Excel or Google Sheets and data visualization skills.

• Experience with conversion tracking and attribution.

• Familiarity with Shopify and e-commerce analytics.

• Expert-level proficiency with Meta Ads and the ability to quickly learn new platforms and technologies.

• Strong communication skills, with the ability to translate complex performance data into clear and actionable recommendations.

• Highly detail-oriented, proactive, commercially minded, and comfortable working independently.

• A strong ownership mindset and ability to prioritize decisions based on measurable results rather than assumptions.

• Experience with supplements, skincare, subscriptions, health, or wellness is a plus.

• Knowledge of Klaviyo, email marketing, retention strategies, TikTok Ads, or Google Ads is advantageous.

Benefits

• Fully remote contractor position with flexibility while maintaining UK working-hour availability.

• Applications welcomed from candidates globally.

• Minimum 4-hour daily overlap with UK working hours required.

• Competitive contractor rate based on experience.

• Paid time off, including UK bank holidays.

• Significant ownership over growth strategy, acquisition performance, and commercial outcomes.

• Opportunity to work with a proven DTC e-commerce business in the health and wellness space.

• Fast-paced environment with substantial autonomy and opportunities to make a measurable business impact.

• Opportunity to contribute to products designed to support customers' wellbeing.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1