What you'll do
Accountabilities
- Develop and implement inbound marketing strategies focused on generating qualified B2C leads for the acquisition team.
- Develop and execute outbound marketing strategies focused on generating B2B leads, particularly through email marketing and automation.
- Create, configure and optimize CRM workflows, email sequences, lead-nurturing flows and other lead-generation initiatives.
- Create clear and persuasive copy for outbound campaigns, email sequences, CTAs and other conversion-focused materials.
- Manage and optimize campaigns using CRM and marketing automation tools.
- Analyze and segment databases to ensure campaigns reach relevant audiences with strong conversion potential.
- Monitor campaign performance and use data, KPIs and feedback from the acquisition team to identify opportunities for improvement.
- Maintain a consistent flow of qualified leads for sales and acquisition teams.
- Support the creation and maintenance of relevant, accurate and up-to-date email lists within CRM systems.
- Stay informed about B2B marketing, copywriting, automation and technology trends and incorporate relevant techniques and tools into campaigns.
Requirements
- Completed degree in Marketing, Communication, Advertising, Publicity or a related field.
- Excellent written communication skills, with the ability to create clear, concise and engaging content.
- Knowledge of CRM platforms and/or marketing automation tools.
- Analytical skills and the ability to manipulate and analyze large datasets using Excel or Google Sheets.
- Reading proficiency in English.
- Ability and willingness to learn new software and digital tools quickly.
- Interest in and ability to collaborate closely with marketing and sales teams.
- Familiarity with lead-generation strategies is desirable.
- Knowledge of copywriting techniques and psychological triggers applied to emails and CTAs is desirable.
- Familiarity with A/B testing for campaign optimization is a plus.
- Experience creating reports or dashboards with Google Looker Studio is desirable.
- Understanding of campaign performance metrics and KPIs is a plus.
- Experience building and maintaining relevant email lists in CRM systems is desirable.
- Experience planning, implementing and evaluating conversion-focused email marketing campaigns is a plus.
- Experience creating engaging and persuasive advertising content is desirable.
Benefits
- Monthly compensation of R$ 2,197.72.
- Flexible meal allowance through Swile.
- Amil health insurance.
- Amil dental insurance at no cost to employees.
- Birthday day off after one year with the organization.
- Access to Vittude online therapy platform.
- TotalPass.
- Access to educational programs offered by the institution under special conditions.
- Potential for full undergraduate scholarships after the probationary period.
- Partial postgraduate scholarships.
- Potential scholarship benefits for dependents and/or spouses after two years of employment.
- 100% remote work.
- Monday to Friday schedule, from 9:00 AM to 6:48 PM.
- Opportunity to develop professionally in a higher-education environment focused on technology, data, communication and digital design.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.