Director of Account Based Marketing

Accountabilities:

• Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, intent strategy, campaign triggers, and multi-channel orchestration.

• Serve as the senior ABM subject matter expert and strategic partner to Account Directors, Strategy teams, and ABM professionals.

• Develop and continuously improve ABM audits, playbooks, go-to-market plans, and strategic frameworks in partnership with client strategy teams.

• Architect and manage 6Sense, Demandbase, or equivalent ABM platform implementations, including intent data integration, account scoring, and predictive analytics workflows.

• Translate intent and engagement signals into actionable account tiers and campaign opportunities across Paid Media, Paid Social, Content, and Email/Lifecycle channels.

• Lead cross-functional collaboration across SEO, Paid Media, Creative, PR, Influencer, CRO, and other disciplines to ensure account-based programs operate as integrated campaigns rather than isolated activities.

• Identify opportunities to improve the efficiency, scalability, and quality of ABM service delivery and collaborate on implementation.

• Support Revenue and Appraisal teams with complex GTM and ABM strategies for new business and account expansion opportunities.

• Apply AI technologies to improve ABM workflows, campaign optimization, analysis, measurement, and reporting.

• Leverage internal technology and data ecosystems to strengthen ABM measurement and performance reporting.

• Present ABM strategies and performance directly to clients and lead discovery conversations around account-based opportunities.

• Mentor and upskill Strategy and ABM team members on platform capabilities, methodology, and best practices.

• Own the ABM measurement framework, including pipeline sourced and influenced, account engagement, and movement through funnel stages.

• Maintain clear, direct, and candid communication with internal teams and clients while keeping client value and measurable business impact at the center of the work.

Requirements

• 7+ years of experience in B2B marketing strategy or account-based marketing, either in-house or within an agency, with demonstrated ownership of ABM programs from strategy through execution.

• Hands-on proficiency with 6Sense, Demandbase, or an equivalent ABM and intent-data platform is required.

• Strong knowledge of B2B marketing technology, including platforms such as Salesforce, Marketo, and HubSpot, and an understanding of how these systems integrate with ABM platforms.

• Deep understanding of intent data, predictive scoring, account tiering, and how these inputs can be operationalized across multiple marketing channels.

• Strong client-facing communication and presentation skills, with the ability to confidently present strategy and lead discovery discussions.

• Excellent project management capabilities, with the ability to oversee multiple client ABM programs and competing priorities simultaneously.

• Strong understanding of business metrics, pipeline mechanics, and how ABM activity contributes to measurable commercial outcomes.

• Ability to lead and influence cross-functional teams without relying solely on direct authority.

• Strategic, analytical, and commercially minded, with the ability to connect account-level insights to broader client objectives.

• Collaborative and team-oriented, with strong relationship-building skills and a willingness to share knowledge and develop others.

• Agency experience is valued but not required.

• Advanced proficiency in spoken and written English is required.

Benefits

• Base salary paid in USD with commission opportunities.

• Unlimited paid time off available from day one.

• Flexible work model with full-remote, in-office, or hybrid options.

• $50 monthly healthcare stipend to support healthcare or insurance costs.

• National holidays plus two mental health recharge days per year.

• Opportunities for career progression and leadership development within a rapidly growing organization.

• Ongoing personal and professional development programs.

• Quarterly awards featuring recognition and prize opportunities for outstanding performance.

• Opportunities to participate in diversity, equity, and inclusion initiatives.

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