Digital Marketing Manager

Job Description

Position Summary:

The Digital Marketing Manager owns the execution and optimization of key digital marketing channels, including company website and social media to support brand awareness, engagement, and digital visibility. This role manages website content updates, applies SEO best practices, and ensures digital channels effectively support corporate marketing initiatives. The position develops and maintains reporting frameworks that measure performance across digital platforms and translates analytics into actionable insights to improve marketing outcomes. Working cross-functionally with marketing, communications, and other business stakeholders, the Digital Marketing Manager continuously optimizes digital content and campaigns to strengthen audience engagement and overall digital performance.

Primary Accountabilities

Technical (40%)

• Create and optimize website copy for marketing pages, blogs, and newsroom content, aligning content development with SEO strategy, keyword research, and search performance insights to improve organic visibility, engagement, and site traffic.
• Apply SEO best practices including keyword optimization, metadata management, and content tagging to improve organic search visibility and traffic.
• Monitor website performance and search trends to identify opportunities for improving digital discoverability and engagement.
• Utilize marketing platforms such as Brandwatch, Brightedge, Cision, and similar tools to support digital marketing activities.
• Leverage project management tools such as Monday.com to coordinate digital marketing projects, timelines, and deliverables.
• Identify opportunities to improve digital marketing workflows through automation, AI-enabled tools, and emerging technologies while maintaining brand alignment.

Analytical (30%)

• Develop and maintain reporting dashboards that measure digital marketing performance across social media, website traffic, and marketing campaigns.
• Analyze digital performance metrics such as engagement, reach, traffic generation, and content performance to identify opportunities for optimization.
• Translate digital analytics into clear performance summaries and actionable recommendations for marketing stakeholders.
• Monitor campaign and content effectiveness to ensure digital marketing efforts align with corporate marketing goals.
• Provide periodic performance reporting and insights to marketing leadership and internal stakeholders.

Operational (20%):

• Manage the day-to-day execution of enterprise social media channels including LinkedIn, YouTube, and other priority platforms.
• Develop and maintain social media content calendars aligned with corporate marketing initiatives and company priorities.
• Create and curate digital content including graphics, short-form video, social posts, and other multimedia assets to support brand engagement.
• Monitor channel activity including comments, mentions, and engagement to maintain positive brand interaction and responsiveness.
• Collaborate with internal stakeholders to support marketing campaigns, corporate communications, and brand initiatives through digital channels.

AI & Digital Innovation (10%)

• Leverage AI-enabled tools to enhance content ideation, drafting, SEO optimization, analytics reporting, and workflow efficiency.
• Identify opportunities to improve scalability and speed of content development through AI-supported processes.
• Stay current on emerging AI applications in digital marketing and brand engagement.
• Ensure responsible and brand-aligned use of AI in external communications.

Additional Responsibilities

• Assist with team projects, some unrelated to assigned duties, as needed.
• Deliver clear, engaging presentations and represent the team in meetings, trainings, and external-facing opportunities as needed.
• Complies with all policies and standards.

Required Qualifications

• Degree required Bachelors in Marketing or related field
• 5+ years of experience in digital marketing, social media management, website content management, marketing analytics, or related areas; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities and essential functions of the position.

Preferred Qualifications

• Experience managing digital marketing channels including corporate social media platforms and website content.
• Experience applying SEO best practices and managing website content within a content management system.
• Strong analytical and reporting skills with experience translating marketing performance data into actionable insights.
• Excellent written communication and digital content development skills.
• Strong analytical skills, including building reports and translating metrics into strategic action.
• Ability to independently own strategy and influence cross-functional stakeholders.

Individual Competencies

• Communication: Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent.
• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information and achieve results.
• Effective Execution: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
• Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
• Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Duties responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

While performing the duties of this job, the associate is:

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
• Occasionally required to stand, kneel or stoop, and lift and/or move up to 20 pounds.
• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
• Regularly required to remain in a stationary position.
• Occasionally required to travel for business purposes.

As An Inmar Associate, You

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also can perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of agile, dynamic execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible Associates Have Access To

• Medical, Dental, and Vision insurance
• Basic and Supplemental Life Insurance options
• 401(k) retirement plans with company match
• Health Spending Accounts (HSA/FSA)

We Also Offer

• Flexible time off and 11 paid holidays
• Family-building benefits, including Maternity, Adoption, and Parental Leave
• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
• Wellness and Mental Health counseling services
• Concierge and work/life support resources
• Adoption Assistance Reimbursement
• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

We are an Equal Opportunity Employer, including disability/vets.

Recruitment Fraud Notice:

Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.