Performance Marketing/Growth Manager (App Campaigns)

What You'll Do:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.

• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).

• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.

• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.

• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.

• Identify areas of improvement by analyzing performance data and converting insights into clear actions.

• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.

• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.

• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.

• B2C + App acquisition experience needed.

• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.

• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.

• Fluent in English, written and spoken.

Nice to have:

• Experience working with Tableau.

• Experience with fintech, remittance, or financial apps.

• Familiarity with MMPs.

• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.

• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.

• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).

• Experience with influencer marketing.

What we offer:

• 100% Remote work opportunity for the Latam region!

• B2B Employment ($, gross).

• Stable job with long-term growth perspective.

• Competitive salary with annual performance review.

• Really good hardware.

• An exciting and challenging job with talented people around.

• Continuous learning and career growth opportunities.

• Compensation for professional training, seminars, and conferences.

• Referral program, get rewarded for helping us grow the team with talented people.

• Company-supported English classes to enhance your professional growth.