The Challenge
Waze is the social navigation platform reshaping how millions move globally. You'll own the complete marketing experience-from positioning and competitive analysis to feature launches-working cross-functionally to drive growth and engagement.
Your Mission
Map current Waze positioning against competitors and define updated market positioning strategy
Establish cross-functional working model with Product, Engineering, and Data Science; secure alignment on Q1 GTM priorities
Audit existing content programs and identify quick-win optimization opportunities for in-app experience metrics
Develop 90-day marketing roadmap with clear KPIs tied to business growth objectives
Launch 2-3 major product features with end-to-end marketing strategy, from pre-launch positioning through engagement measurement
Build scalable content program framework translating market research and cultural insights into user acquisition and retention growth
Implement data-driven optimization cycle improving in-app engagement metrics by 15%+ through A/B testing and user insights
Establish vendor/agency ecosystem and program-level budget management; deliver 6-month business impact summary
KPIs You'll Own
User Acquisition Cost (UAC)
Track cost per new active user acquired through marketing campaigns versus target benchmarks
Feature Adoption Rate
Measure % of user base adopting new features within 30/60/90 days of launch
Engagement Lift
Monitor in-app session frequency, session length, and map contribution metrics post-campaign
Competitive Share of Voice
Track Waze brand sentiment and mention volume versus Google Maps and other navigation competitors
Content Program ROI
Calculate revenue/growth impact attributable to scalable content initiatives versus investment
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Cross-functional matrix: Product, Engineering, Data Science, Sales, Corporate Comms, Legal, Web
Backfill or new leadership position (not explicitly stated)
The Package
Salary
$142K-$205K base
Variable
Bonus (amount not specified)
Equity
Equity grants included
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Waze is Google's social navigation platform where users contribute real-time road data to improve maps globally. The platform empowers millions to redefine navigation through mobile technology and a passionate community. It's the pioneer in leveraging crowdsourced intelligence to solve transportation challenges.
Customers
Millions of global users; B2C platform
Culture
Ego-free, can-do mentality. Values passionate, down-to-earth people obsessed with impact. Celebrates problem-solving, attention to detail, and big-picture thinking. Team driven to move the needle daily.
Is This Role For You?
- You've led cross-functional teams through 2+ major product launches and can manage competing stakeholder priorities
- You're comfortable in ambiguity and translate market research into scalable, data-driven programs that move revenue metrics
- You have 6+ years B2C marketing or program management experience in tech, apps, or consumer platforms
- You obsess over metrics and use data to prioritize ruthlessly; you get uncomfortable when a day passes without impact
- You need remote flexibility or hybrid work-this is 100% on-site in NYC
- You're not comfortable moving fast and iterating; you need perfect strategy before launching
- You haven't shipped competitive positioning or feature launches; this requires hands-on execution, not strategy-only
- You shy away from cross-functional conflict or ego clashes; you need to navigate matrix politics effectively
Interview Process
Recruiter Screening
Phone screen covering background, B2C marketing experience, and interest in navigation/maps space
Hiring Manager Round
Deep dive on GTM strategy, cross-functional leadership, and specific launch case study from your background
Cross-Functional Panel
Conversations with Product, Engineering, or Data leads to assess collaboration style and technical fluency
Executive Round
Discussion with VP Marketing or CMO on long-term vision and strategic fit for Waze's growth priorities
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.