The Challenge
Google is transforming retail from transactional to experiential. You'll own the marketing strategy that drives awareness, foot traffic, and loyalty across Google Stores while coordinating complex omnichannel campaigns that bridge digital and physical experiences.
Your Mission
Audit current Google Stores marketing performance across all locations and identify top 3 growth levers (foot traffic, conversion, loyalty metrics)
Launch 2-3 pilot omnichannel campaigns (CRM + local digital + experiential) in key markets to test messaging and channel mix
Build alignment framework with Paid Ads, Social, Influencer, and Retail Ops teams; establish bi-weekly syncs and shared KPI dashboard
Develop data-driven insights report on Pixel owner behavior and local market demand to inform Q2 strategy
Scale top-performing pilot campaigns nationally; achieve 15%+ lift in Google Stores foot traffic YoY
Execute 4+ tier-1 in-store events and branded merchandise drops tied to product launches (Pixel, Nest, etc.)
Increase Pixel owner loyalty cohort engagement by 25% through targeted CRM segments and local activation
Present quarterly business reviews to exec leadership with predictive demand-gen models and customer journey insights; secure budget approval for 2027 initiatives
KPIs You'll Own
Google Stores Physical Foot Traffic
Track store visits by location and time period; measure lift from campaigns vs. baseline.
Omnichannel Campaign ROAS
Return on ad spend across CRM, digital, and local media; attribute revenue and conversions to touchpoints.
Pixel Owner Loyalty (Repeat Visit Rate)
Percentage of Pixel owners who return to Google Stores within 6 months; measure engagement uplift from targeted campaigns.
Event ROI & Brand Advocacy
In-store event attendance, NPS lift, social sentiment, and branded merchandise sell-through.
Cross-Functional Campaign Velocity
Time-to-launch for campaigns; measure alignment and execution efficiency across teams.
Tools & Stack
Your Team
Your Manager
Head of Platforms & Devices Retail Marketing (not specified; likely VP or Senior Director level)
Current Team
Cross-functional: Product Marketing, Retail Operations, Sales, Business Development, Paid Ads, Social, Influencer, Corporate Comms
New role or expansion; backfill status not disclosed
The Package
Salary
$180K-$220K base
Variable
15-25% bonus (typical for Google senior manager level)
Equity
Stock options (RSUs; Google standard for L6/L7 equivalent roles)
Remote
On-site preferred. Flexible location: New York, Mountain View, Los Angeles, or San Francisco. Note indicates potential for Playa Vista, CA campus.
Benefits & Perks
Company Intelligence
Google is a multinational tech giant dominating search, advertising, cloud, and consumer hardware. The Platforms & Devices division owns first-party consumer experiences (Pixel phones, Nest, Android) and is investing heavily in retail as a brand-building and direct-to-consumer channel.
Founded
1998
Team Size
190000
Funding
Public (Alphabet Inc.)
Customers
Billions of consumers globally; focus on Google Stores customers and Pixel ecosystem owners
Culture
Data-driven, collaborative, fast-paced; emphasis on cross-functional alignment and consumer-first thinking
Is This Role For You?
- You've shipped omnichannel campaigns that blend digital, CRM, and offline media-and you own the numbers end-to-end
- You excel at translating customer insights into actionable marketing strategy; you're comfortable presenting to C-suite
- You thrive in matrix environments and can influence without direct authority (Paid Ads, Social, Influencer, Retail Ops teams)
- You have 9+ years of marketing seniority and a proven track record scaling consumer awareness and foot traffic
- You're obsessed with experiential retail and how digital campaigns drive physical store traffic
- You prefer single-channel focus (e.g., just paid search or brand); this role demands orchestration across many teams and touchpoints
- You're uncomfortable with ambiguity or delayed attribution; retail marketing involves long sales cycles and shared credit
- You want to stay remote 100%; this role is on-site and requires in-store visibility and local market partnership
Interview Process
Recruiter Screen (30 min)
Confirm background, motivation, and omnichannel marketing experience
Hiring Manager + Peers (60 min)
Deep dive on past campaigns, metrics, cross-functional collaboration, and Google Stores strategy thinking
Case Study / Strategy Presentation (60-90 min)
Develop a hypothetical omnichannel campaign plan to drive Pixel awareness and foot traffic in a new market; present to panel
Exec Interview (45 min)
VP or Senior Director conversation on vision, leadership philosophy, and long-term strategy alignment
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