The Challenge
Google needs someone who speaks both music industry and product marketing fluently. You'll shape how YouTube's tools reach artists globally, driving adoption and engagement across a fragmented creator ecosystem.
Your Mission
Map competitive landscape and artist pain points across top 50 music markets; synthesize into positioning brief
Build relationships with 3-5 key cross-functional stakeholders (Sales, Product, Communications) and document current artist feedback loops
Audit existing artist-focused messaging and identify 2-3 immediate wins for campaign repositioning
Develop artist persona framework covering independent creators, labels, and mid-tier artists with segmentation strategy
Launch 2 major product marketing campaigns reaching 10M+ artist impressions with measurable adoption lift metrics
Establish quarterly industry insights report identifying emerging trends (monetization, fan engagement, distribution shifts) driving product roadmap input
Build playbooks for 3+ artist product launches including positioning, value props, go-to-market sequencing, and success metrics
Influence executive narrative on YouTube's music strategy; deliver C-suite external partner presentations with clear ROI and adoption KPIs
KPIs You'll Own
Artist Product Adoption Rate
% of target artist segments adopting new YouTube tools within 90 days of launch; tracks messaging effectiveness
Campaign Reach & Engagement
Impressions, CTR, and conversion rate on artist-focused marketing campaigns; ties to awareness and consideration
Cross-functional Velocity
Time from insight discovery to product launch; measures how quickly you move trends into market solutions
Industry Partner Feedback Scores
Net Promoter Score or custom satisfaction metrics from artists, labels, and streaming platforms on YouTube's positioning
Revenue Impact Attribution
Revenue influenced by artist tools and campaigns; connects marketing strategy to business growth
Tools & Stack
Your Team
Your Manager
Not specified; likely reports to Head of Music Marketing or Product Marketing Director
Current Team
Cross-functional Music team including Product, Sales, Communications, Engineering
New strategic hire to own artist-focused marketing strategy
The Package
Salary
$117K-$167K base
Variable
Bonus
Equity
Equity
Remote
On-site: New York, NY or Los Angeles, CA or San Bruno, CA
Benefits & Perks
Company Intelligence
Google operates YouTube, the world's largest video platform with billions of creators and viewers. This role sits at the intersection of product marketing and music industry strategy, directly influencing how YouTube captures artist adoption and builds a creator-first ecosystem.
Customers
Artists, music labels, independent creators, music industry partners
Is This Role For You?
- You have 4+ years in music industry marketing (labels, streaming platforms, music tech) and genuinely understand artist pain points
- You're fluent in product marketing strategy-positioning, go-to-market, competitive analysis-and can translate that to creative verticals
- You thrive in matrix environments; you influence without authority and build stakeholder consensus quickly
- You pair data rigor (analytics, segmentation, testing) with creative storytelling; you can justify campaigns with metrics
- You're energized by rapid change and ambiguous briefs; you take initiative to define what success looks like
- You need remote flexibility; this is hard on-site at one of three US campuses with no hybrid option mentioned
- You've never worked in music or don't deeply understand creator/artist economics and motivations
- You prefer execution-only roles; this requires strategic thinking, cross-functional influence, and executive visibility
- You're uncomfortable with data analysis and prefer gut-feel marketing; Google expects coding / analytics / visualization skills
Interview Process
Recruiter Screen
Verify 4+ years music industry marketing experience and cross-functional project leadership; 30 min
Hiring Manager Round
Deep dive on product marketing experience, positioning examples, and how you'd approach artist segmentation at YouTube; 45 min
Cross-Functional Panel
Meet with Music Product Lead and Sales counterpart; discuss how you'd influence roadmap and partner strategy; 60 min total
Case Study / Take-Home
Likely a positioning or go-to-market strategy brief for a hypothetical new YouTube artist tool; 1-2 hours
Executive Conversation
Brief interaction with Director or VP to assess strategic thinking and ability to shape narrative for C-suite partners
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