Digital Marketing Manager (Hybrid)

Job Description

Digital Marketing Manager (Hybrid)

Primary Duties & Responsibilities

At Globe Life, we are committed to empowering our employees with the support and opportunities they need to succeed at every stage of their career. We take pride in fostering a caring and innovative culture that enables us to collectively grow and overcome challenges in a connected, collaborative, and mutually respectful environment that calls us to help Make Tomorrow Better.

Role Overview

Could you be our next

Digital Marketing Manager

? Globe Life is looking for a

Digital Marketing Manager

to join the team!

In this role, you will be responsible for managing and overseeing the management of digital marketing campaigns and initiatives for the department under the guidance of the leadership team.

This is a hybrid position located in Culver City, CA (WFH Monday & Friday, In Office Tuesday-Thursday).

What You Will Do

• Oversee the management of existing digital marketing campaigns.
• Business development to identify and scale new advertising partners and opportunities.
• End-to-end project management.
• Plan and execute new digital marketing campaigns under the direction of upper management.
• Facilitate A/B Tests across all digital channels and websites.
• Report on campaign performance and provide executive-level summaries.
• Allocate responsibilities and direct junior members of the marketing team as needed to execute the high-level strategy of the management team.
• Analyze KPIs & make recommendations to improve performance.
• Brand monitoring and competitive intelligence.
• Manage media relationships.
• Research and test new types of media.
• Investigate new self-service digital advertising platforms and become an authority on their capabilities.
• Education and mentorship of direct reports and junior members of the marketing team.
• Maintain & further develop internal processes for digital asset management and other areas of compliance, including Cloudinary (DAM solution) organization & utilization and project managing ad creation/approvals with compliance.

What You Can Bring

• High school diploma or equivalent; Bachelor’s degree preferred.
• 8+ years’ digital advertising experience.
• Minimum 2-3 years’ experience in a manager role or a senior digital marketing position.
• Comprehensive understanding of Google & Bing Paid Search advertising strategy & marketing best practices.
• Must have experience managing large advertising budgets for direct response campaigns (eg not Branding).
• Strong familiarity with campaign creation & reporting in self-serve digital advertising platforms (e.g. Google Ads, Microsoft Ads, Meta Ads, Taboola Ads etc.).
• Firm grasp of performance metrics and KPIs across most/all digital channels.
• Experience working with large datasets and using 3rd party analytics tools, such as Google Analytics.
• Proficiency in building reports in Microsoft Excel (Tableau also acceptable).
• Proficiency in Microsoft Word & Outlook.
• Strong communication, project management, and leadership skills.
• Ability to prioritize, multitask, and handle pressure and shifting deadlines.
• Must be web-savvy and have the ability to teach themselves new technology.
• History of Programmatic buying/ DSPs is a plus, but not required.

Applicable To All Employees of Globe Life Family of Companies:

• Reliable and predictable attendance of your assigned shift.
• Ability to work full time and/or part time based on the position specifications.

How Globe Life Will Support You

Looking to continue your career in an environment that values your contribution and invests in your growth? We've curated a benefits package that helps to ensure that you don’t just work, but thrive at Globe Life:

• Competitive compensation designed to reflect your expertise and contribution.
• Comprehensive health, dental, and vision insurance plans because your well-being is fundamental to your performance.
• Robust life insurance benefits and retirement plans, including company-matched 401k and pension plan.
• Paid holidays and time off to support a healthy work-life balance.
• Parental leave to help our employees welcome their new additions.
• Subsidized all-in-one subscriptions to support your fitness, mindfulness, nutrition, and sleep goals.
• Company-paid counseling for assistance with mental health, stress management, and work-life balance.
• Continued education reimbursement eligibility and company-paid FLMI and ICA courses to grow your career.
• Discounted Texas Rangers tickets for a proud visit to Globe Life Field.

Opportunity awaits! Invest in your professional legacy, realize your path, and see the direct impact you can make in a workplace that celebrates and harnesses your unique talents and perspectives to their fullest potential. At Globe Life, your voice matters.