The Challenge
GitGuardian is scaling its European footprint in cybersecurity with backing from GitHub and Docker co-founders. You'll own the field marketing playbook for DACH—designing events and ABM campaigns that generate qualified pipeline and establish GitGuardian as the non-human identity security leader.
Your Mission
Audit existing DACH event portfolio and competitive landscape; propose optimized marketing mix for Germany, Austria, Switzerland with 2-3 flagship events locked in
Develop localized messaging framework for German-speaking audiences; align with Sales on lead qualification criteria and post-event follow-up SLAs
Execute first regional ABM campaign targeting 5-10 enterprise accounts; establish baseline pipeline contribution metrics
Build relationships with local vendors, venues, and sponsorship contacts; secure budget allocation for regional initiatives
Deliver 3-5 executed regional events with documented ROI; demonstrate pipeline contribution vs. budget spent
Coach Sales and BDR teams on event-specific tactics; achieve 80%+ lead follow-up rate within SLA
Scale ABM program to 15-20 accounts; show MQL-to-SQL conversion lift vs. baseline
Present regional performance dashboard to leadership; recommend budget reallocation for next fiscal year based on data
KPIs You'll Own
Pipeline contribution
Total pipeline value generated from field marketing programs attributed within 90 days of event/campaign touchpoint
Cost per SQL
Field marketing spend divided by sales-qualified leads generated from events and ABM campaigns
Event attendance and conversion
Registered attendees, booth visits, and conversion rate to MQL/SQL for each event executed
Lead follow-up velocity
Percentage of event leads contacted by Sales within 24-48 hours post-event
Regional market awareness lift
Brand recall and consideration metrics among target accounts in DACH pre/post-campaign
Tools & Stack
Your Team
Your Manager
Jérémy, Head of Field Marketing
Current Team
Sales, BDR, and central Marketing team (SEA/SMA managers)
New role to scale EMEA presence
The Package
Salary
$65K-$85K base
Remote
On-site in Paris, Île-de-France. DACH travel expected monthly (events, customer visits).
Benefits & Perks
Company Intelligence
GitGuardian is a Paris-based cybersecurity scale-up leading non-human identity security. Backed by Scott Chacon (GitHub co-founder) and Solomon Hykes (Docker co-founder), the company serves 600K+ developers with secrets detection, remediation, and leak prevention solutions.
Funding
Multiple top-tier US and European VCs
Customers
600K+ developers worldwide across enterprise accounts
Is This Role For You?
- You speak fluent German (C2) and have 1-2 years hands-on experience in DACH markets—you get the business culture nuances
- You've built regional marketing plans mixing events, ABM, and localization; you own the metrics and optimize ruthlessly
- You thrive coordinating 3-5 simultaneous events at different stages while juggling budget, vendors, and last-minute crises
- You're obsessed with pipeline generation: you speak MQL/SQL/ROI fluently and coach Sales teams on lead follow-up discipline
- German fluency is aspirational, not business-level—this role demands daily German communication with local vendors and customers
- You've only done global campaigns from HQ; zero experience building regional plans with localization and vendor management
- You view events as 'nice-to-have' brand activities—this role demands you tie every tactic to qualified pipeline and ROI
Interview Process
Initial screening
Recruiter confirms German fluency and DACH experience relevance
Hiring manager conversation
Jérémy (Head of Field Marketing) explores your event strategy approach, pipeline mindset, and DACH market knowledge
Case study / portfolio review
Walk through 1-2 past events or campaigns: budget, execution, pipeline contribution, what worked and what didn't
Team panel
Meet Sales leader and/or BDR manager to assess collaboration fit and understanding of their needs
Reference checks
Conversation with past manager on execution, autonomy, and results orientation
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Growth Lead
Simplycure • Brussels, Belgium
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.