The Challenge
A luxury fashion DTC brand needs someone to orchestrate growth across acquisition, retention, and funnel optimization. You'll own the full growth P&L, manage teams and agencies, and drive profitable scaling in a high-touch, creative-first environment.
Your Mission
Audit current performance marketing stack (paid social, search, affiliate) and identify 3-5 quick-win optimization opportunities to improve ROAS by 10-15%
Establish baseline KPI reporting framework across all channels (CAC, ROAS, MER, LTV, repeat rate) with clear monthly dashboards
Develop and socialize integrated 12-month growth strategy with cross-functional stakeholders (Brand, Creative, Ecommerce, Merchandising)
Build/assess existing team and agency partner performance; define hiring or restructuring needs
Scale profitable acquisition channels by 25-30% while maintaining or improving unit economics (target: +10% ROAS improvement YoY)
Launch and optimize 2-3 new retention/lifecycle initiatives (email automation, SMS cadence, loyalty tier expansion) targeting 15% LTV lift
Execute paid search strategy overhaul: implement advanced account structure, keyword expansion, feed optimization yielding 20%+ efficiency gains
Build proprietary performance insights dashboard connecting customer cohorts to channel profitability; drive monthly strategic recommendations
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across all acquisition channels; optimize toward payback period of 120-180 days.
Return on Ad Spend (ROAS)
Measure revenue per dollar spent across paid social, search, and affiliate; target channel-specific thresholds for profitability.
Marketing Efficiency Ratio (MER)
Blend of acquisition and retention spend to revenue; aim for >4:1 across the full funnel.
Lifetime Value (LTV) & Repeat Rate
Monitor customer repeat purchase rate and LTV cohorts to ensure retention initiatives are driving long-term value.
Conversion Rate (CR)
Track site-wide and funnel-stage conversion rates; own optimization roadmap with Ecommerce team.
Cost Per Mille (CPM) & Click-Through Rate (CTR)
Paid social and search efficiency metrics; use to inform creative testing and bid optimization.
Tools & Stack
Your Team
Your Manager
Likely VP Marketing or Chief Marketing Officer
Current Team
Unknown; implied team includes paid social, search, CRM, and ecommerce specialists plus external agency partners
Director role with scope to manage and develop team; likely expansion or leadership backfill
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% bonus tied to growth KPIs
Remote
On-site, New York, United States
Benefits & Perks
Company Intelligence
Luxury fashion DTC brand (specific name redacted; referred by Fourth Floor recruitment). Premium positioning with focus on creative storytelling and performance rigor. Direct relationship with customers across acquisition, retention, and lifestyle engagement.
Customers
Direct-to-consumer luxury fashion buyers; repeat customers and loyalty program members
Culture
Cross-functional, creative-forward; balance between art (storytelling) and science (analytics)
Is This Role For You?
- You've scaled DTC/ecommerce acquisition profitably-you know how to grow without losing your mind on unit economics
- You're fluent in paid search; you can audit account structure, bid strategy, and feed optimization like the back of your hand
- You thrive at the intersection of creative (art direction, messaging) and analytical (testing, cohorts, attribution)
- You've managed teams and agency partners; you're comfortable owning a P&L and making tough channel allocation calls
- Luxury or premium brand experience is a huge plus; you understand brand protection and high-AOV customer psychology
- You're a generalist or brand marketer first; this role demands hands-on performance marketing chops and paid search depth
- You shy away from numbers or spreadsheets; KPI ownership, forecasting, and budget allocation are core to the job
- You've never managed paid search directly or at scale; the JD explicitly flags this as a critical, non-negotiable requirement
- You need 100% remote or hybrid flexibility; this is on-site in NYC
Interview Process
Screening call
Fourth Floor recruiter or hiring manager aligns on background, paid search experience, and growth marketing philosophy (30 min)
Paid search deep-dive interview
Technical discussion: account structure, keyword strategy, bidding approaches, feed optimization, scaling playbooks (45-60 min)
Case study or strategy presentation
Walk through a past DTC growth initiative (acquisition, retention, or funnel); results, what you'd do differently, lessons learned
Cross-functional panel
Meetings with Brand, Ecommerce, and/or Creative leads to assess collaboration style and strategic alignment (60 min total)
Final offer discussion
Scope, team structure, growth targets, and compensation with CMO or VP Marketing
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.