The Challenge
A healthcare tech company needs a seasoned Digital Marketing Manager to architect and execute cross-divisional campaigns across regulated environments. You'll own strategy-to-execution on SEO, e-commerce, and multi-channel programs while navigating compliance with Legal and Medical teams.
Your Mission
Audit current digital marketing stack and SEO performance; identify quick wins to improve organic visibility and traffic
Map cross-divisional marketing functions and stakeholder dependencies; establish governance and reporting cadence
Develop 90-day digital marketing roadmap aligned to business initiatives with clear KPIs and resource allocation
Launch one high-impact SEO initiative targeting priority keyword clusters in healthcare vertical
Execute and measure 2-3 multi-channel campaigns across web, e-commerce, and extranet with documented ROI
Grow organic traffic by 25%+ through implemented SEO programs and content optimization
Establish baseline metrics for digital marketing performance; create monthly reporting dashboard for stakeholders
Build repeatable processes for healthcare-compliant campaign workflows with Legal and Regulatory alignment
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in organic search visits to company website and e-commerce platform.
Keyword Rankings
Number of priority keywords ranking in top 10 and top 20 positions on SERP.
Multi-Channel Campaign ROI
Revenue or leads attributed to digital marketing campaigns divided by total campaign spend.
E-Commerce Conversion Rate
Percentage of digital traffic converting to completed transactions or qualified leads.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP of Marketing
Current Team
Cross-functional teams across marketing and related departments
Backfill or expansion role
The Package
Salary
$104K-$135K
Remote
100% on-site in Alameda, CA
Benefits & Perks
Company Intelligence
Healthcare-focused technology company operating in regulated environments with multi-division structure. Leverages digital channels, e-commerce, and enterprise systems to serve customers across healthcare verticals.
Customers
Healthcare organizations and systems
Is This Role For You?
- You've led digital marketing strategy at enterprise scale (8+ years) with 6+ in tech/healthcare tech specifically
- You're obsessed with SEO and understand how organic search drives long-term competitive advantage
- You thrive navigating regulated environments and can translate Legal/Medical/Regulatory requirements into marketing execution
- You own metrics end-to-end: you set targets, measure results, and adjust without hand-holding
- You need remote flexibility-this is 100% on-site in Alameda
- Healthcare compliance and cross-functional stakeholder management feel like overhead, not core strategy
- You lack hands-on digital marketing experience; this isn't a pure management role delegating all execution
Interview Process
Recruiter call
Initial screening on experience, healthcare background, and on-site commitment
Hiring manager interview
Deep dive on digital marketing strategy, SEO programs, and multi-channel campaign examples
Team interview
Cross-functional discussion with marketing and other department stakeholders
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