The Challenge
Ensora Health powers 200K+ therapists and 28K practices with AI-enabled practice management software. You'll architect a full-funnel paid acquisition engine that reliably converts demand into qualified pipeline and revenue—owning every lever from SEM strategy to creative testing to attribution.
Your Mission
Audit current paid media performance across Google, Microsoft, LinkedIn, and Meta; establish clean tracking stack (GA4, GTM, enhanced conversions) and baseline CAC/CPL/CPA metrics
Build quarterly SEM and paid media forecast aligned to pipeline and bookings targets; establish channel KPI dashboards and weekly pacing reviews
Launch 3-5 high-priority campaign optimizations (query strategy, landing page A/B tests, audience refinement) with measurable lift in conversion rate or efficiency
Align cross-functional roadmap with web, design, and content teams on top 3 conversion barriers to address in Q2
Scale paid media revenue contribution by 25-40% while maintaining or improving CAC/CPL/CPA through incremental channel optimization and audience expansion
Build reusable playbooks for campaign structure, creative testing, and offer experimentation; train team on CRO discipline and measurement best practices
Implement advanced attribution model (multi-touch or incrementality testing) to improve executive visibility into paid media ROI and budget allocation
Establish vendor/agency SLAs and performance reviews; optimize ad spend allocation and negotiate better rates across 4+ platforms
KPIs You'll Own
CAC (Cost Per Acquisition)
Total paid media spend divided by new customers acquired; tracks efficiency of your paid funnel.
CPL (Cost Per Lead)
Cost to generate a qualified lead; your primary lever for controlling funnel efficiency at top-of-funnel.
Pipeline Generated
Dollar value of opportunities created by paid media campaigns; measures revenue impact downstream.
Conversion Rate (Landing Page → Lead)
Percentage of visitors who submit a form; your key lever for improving CPL without increasing spend.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid media; holistic efficiency metric across all channels.
Click-Through Rate (CTR)
Percentage of impressions that result in clicks; indicates ad relevance and quality.
Tools & Stack
Your Team
Your Manager
VP Marketing or Chief Marketing Officer (not specified)
Current Team
Cross-functional: web/dev, design, content teams; vendor/agency partners
New role or expansion of existing performance team (not specified)
The Package
Salary
$120K-$150K base
Remote
On-site in North Carolina, United States
Benefits & Perks
Company Intelligence
Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by 200K+ individual providers and 28K+ practices. They offer AI-enabled solutions spanning practice management, EMR, e-prescribing, and billing to eliminate administrative complexity in healthcare.
Customers
200,000+ individual therapists; 28,000+ practices
Is This Role For You?
- You've owned SEM and paid media campaigns that directly moved pipeline or revenue metrics—and you can speak to CAC/CPL improvement
- You obsess over measurement: clean tracking, attribution, and turning data into executive narratives
- You're equally comfortable with Google Ads strategy AND conversion optimization—and you know they're interconnected
- You're a financial operator who lives in Excel/Sheets, forecasts with conviction, and explains variance like it matters
- You want full ownership of a paid acquisition engine at a mission-driven healthcare company with proven product-market fit
- You've only managed one channel (e.g., LinkedIn Ads only) or lack proven end-to-end campaign scaling experience
- You treat paid media as a tactics-only role and avoid revenue/pipeline measurement or cross-functional alignment
- You need fully remote flexibility—this role is on-site in North Carolina
Interview Process
Screening Call
30-min overview of your SEM/paid media background, key wins (CAC, CPL, pipeline impact), and measurement philosophy
Case Study / Portfolio Review
Walk through 1-2 past campaigns: structure, targeting, creative tests, results, and what you'd do differently
Cross-Functional Panel
Conversation with VP Marketing, web/product leader, and possibly finance to assess collaboration fit and financial rigor
Take-Home Exercise
Analyze sample paid media data, build a forecast, identify optimization opportunities, and present findings
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.