The Challenge
Doctolib is Europe's leading digital health platform, and they need you to own patient acquisition at scale. You'll merge 360° marketing (paid + organic) with brand strategy while obsessing over ROI—turning patient behavior data into growth.
Your Mission
Map current patient acquisition channels and establish baseline KPIs (CAC, conversion rate, appointment booking rate) across paid and organic
Audit and optimize existing 360° marketing campaigns; identify quick wins for Q1 performance lift
Build strategic dashboards in BI tool (Tableau/Looker) to enable daily monitoring of acquisition, conversion, and ROI metrics
Co-develop brand positioning framework with Head of B2C Marketing; align on 2026 brand strategy narrative
Launch 2-3 integrated brand campaigns (strategy through measurement) demonstrating uplift in awareness, consideration, and appointment bookings
Increase patient acquisition volume by 15-25% YoY through optimized paid + organic mix; achieve or beat CAC targets
Establish yourself as data lead: deliver monthly deep-dive reports analyzing patient cohort behavior, campaign ROI, and market trends with actionable recommendations
Co-design and roll out 3-5 B2B marketing tools (in-office materials, patient acquisition enablers) that measurably improve practitioner conversion
KPIs You'll Own
Patient Acquisition Cost (CAC)
Cost to acquire one new patient across paid and organic channels; tracked by specialty.
Appointment Booking Conversion Rate
% of acquired patients who complete at least one booking; primary indicator of campaign effectiveness.
Campaign ROI
Revenue generated from patient acquisition vs. marketing spend; tracked at campaign and channel level.
Brand Health Indicators
Awareness, perception, and consideration scores among target patient segments; measured quarterly.
Patient Usage & Retention
Repeat booking rate and engagement metrics post-acquisition; indicates quality of growth.
Tools & Stack
Your Team
Your Manager
Head of B2C Marketing France
Current Team
B2B teams, Sales teams, Brand teams, Performance Marketing expert
New role
The Package
Salary
€55K-€75K base
Remote
Hybrid (based in Levallois, Paris; typical 2-3 days office)
Benefits & Perks
Company Intelligence
Doctolib is Europe's leading digital health platform connecting patients with healthcare providers. Serving millions of users across multiple countries, they're scaling B2C patient acquisition while building a trusted brand in healthcare. 3,000+ employees, Series D-funded, profitable growth.
Team Size
3000
Is This Role For You?
- You've owned full-funnel B2C marketing (acquisition → conversion → retention) and can speak fluently about CAC, LTV, and ROI
- You're comfortable with data and SQL; you don't wait for analysts—you dig into Tableau/Looker yourself and spot trends
- You've built or evolved brand positioning and launched integrated campaigns (creative brief → agency → measurement)
- You thrive as a strategic partner, translating business priorities into marketing plans and cross-functional collaboration
- You think marketing is about vanity metrics (impressions, reach, CTR without conversion context)
- You lack hands-on experience with paid and organic channel optimization; you prefer delegating tactics
- You're uncomfortable with ambiguity or need exhaustive briefs before moving; this role requires rapid iteration and agility
Interview Process
Initial Screening
Recruiter call; 20-30 min. Confirm motivation, experience depth, and availability.
Case Study
Async or live: present a past campaign (strategy → execution → results); focus on ROI and data rigor.
Manager Interview
Deep dive with Head of B2C Marketing France on brand strategy, data approach, cross-functional collaboration.
Peer Interviews
Chats with B2B and Sales stakeholders to assess partnership skills and strategic alignment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.