The Challenge
Doctolib is Europe's leading health tech platform, and they need you to build their B2B organic growth engine from the ground up. You'll own SEO strategy for healthcare professionals across France while pioneering GEO (Generative Engine Optimization) in a market that's rapidly shifting.
Your Mission
Conduct comprehensive technical SEO audit of B2B properties and deliver 90-day roadmap with quick wins (Core Web Vitals, crawlability fixes)
Map search intent across entire B2B funnel (awareness → conversion) and identify top 50 high-impact keyword opportunities with competitive gaps
Define GEO strategy framework and establish baseline tracking for generative engine visibility (ChatGPT, Perplexity, etc.)
Align with Analytics team to build SEO/GEO dashboard with real-time tracking of organic traffic, conversions, and lead quality metrics
Execute content strategy producing 40+ optimized pieces addressing funnel gaps, with AI-enhanced workflows integrated and quality gates established
Achieve 25-30% increase in qualified organic traffic (leads/SQLs) with measurable ROI improvement vs. paid channels
Establish Doctolib as authority in B2B healthcare SaaS through brand-building SEO initiatives (EEAT signals, backlink strategy, PR integration)
Scale GEO optimization across content ecosystem and demonstrate early competitive advantage in generative search visibility vs. competitors
KPIs You'll Own
Qualified Organic Traffic (Leads/SQLs)
Month-over-month growth in high-intent organic visitors converting to sales-qualified leads from B2B properties.
Organic Conversion Rate
Percentage of organic visitors converting to leads and SQLs, tracked by funnel stage to measure content relevance.
Keyword Visibility & Rankings
Tracked positions for target keywords across awareness/consideration/decision stages, with focus on top 3 placements.
Technical SEO Health Score
Composite metric tracking Core Web Vitals, crawlability, indexation rate, and mobile optimization compliance.
GEO Visibility Index
Proprietary tracking of Doctolib mentions and visibility in generative AI search results and citations.
Organic ROI
Revenue attributed to organic channels divided by SEO team investment, benchmarked against paid acquisition channels.
Tools & Stack
Your Team
Your Manager
Performance Marketing Lead or VP Growth (not specified in JD)
Current Team
20-person Performance Marketing team including CRM, Paid Acquisition, SEO, Analytics, and B2B Website teams
New leadership role to build/scale B2B SEO function
The Package
Salary
€65K-€85K base
Remote
On-site in Paris, ÃŽle-de-France, France
Benefits & Perks
Company Intelligence
Doctolib is Europe's leading health tech platform serving 3,000+ healthcare professionals and millions of patients. The company operates across multiple markets and specializes in appointment scheduling, patient management, and healthcare SaaS solutions. Strong growth trajectory with significant market opportunity in B2B healthcare.
Team Size
3000
Is This Role For You?
- You've led SEO programs at B2B SaaS/tech companies and can demonstrate 25%+ organic traffic growth and measurable pipeline impact
- You're obsessed with technical SEO fundamentals (Core Web Vitals, crawlability, schema) and can dive into site architecture decisions
- You understand the emerging GEO landscape and want to experiment with generative search optimization before it becomes table stakes
- You thrive in cross-functional environments and can influence without direct authority (Content, Brand, Analytics, Paid teams)
- You're primarily a content marketer who avoids technical SEO—this role requires hands-on technical ownership and collaboration with engineers
- You prefer agency work with multiple clients over owning one strategic property long-term
- You're not based in Paris or unwilling to work on-site—this is a fully in-office role requiring daily collaboration
Interview Process
Screening Call
Recruiter conversation on background, SEO experience, and GEO/emerging search interest
Portfolio Review
Walk through 2-3 successful SEO campaigns, focus on metrics, technical decisions, and cross-functional execution
Technical Depth Interview
Performance Marketing Lead discusses Core Web Vitals, site architecture, competitive analysis, and GEO strategy approach
Strategy Case Study
Present SEO strategy for a sample healthcare B2B property (technical + content + authority roadmap)
Final Interview
Team meet with broader Performance Marketing and cross-functional stakeholders (Analytics, Content, Brand)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.