The Challenge
DeepIP is scaling from $5M to $12-14M ARR in 2026, and you'll own the entire marketing function as Head of Marketing. You'll build the brand and positioning for an AI-powered IP category while leading a lean team and staying hands-on with core execution.
Your Mission
Define and ship ICP, messaging framework, and competitive positioning tied to sales discovery calls and win/loss data
Create and deploy sales enablement toolkit (talk tracks, battlecards, one-pagers) that shows measurable lift in win rates
Launch thought leadership campaign: secure 2-3 founder/practitioner LinkedIn placements and 1 conference speaking slot
Audit and optimize AI workflows across PMM, content, and GTM functions to establish team productivity baseline
Build and operationalize ABM program for top 30 Tier 1 accounts with personalized content and influencer activation
Recruit and activate advisory board of 8-10 patent practitioner influencers to amplify brand narrative
Establish demand gen playbook: execute 3+ campaigns (email, webinar, content) with clear pipeline attribution
Scale marketing team: hire Growth Manager and Content Manager; establish clear hand-offs and ownership model
KPIs You'll Own
Pipeline Generated (Revenue Attribution)
Track marketing-sourced pipeline as % of total pipeline; target 25-30% by month 6.
Sales Enablement Adoption & Win Rate Lift
Measure rep usage of enablement materials and correlation to win rate improvement; target +10-15% lift.
Brand/Thought Leadership Reach
Combined impressions and engagement from LinkedIn, content, and conferences; target 50K+ monthly reach.
ABM Account Engagement & Revenue Influence
% of Tier 1 targets engaged, meeting cadence, and revenue influenced by ABM motion; target 60%+ engagement.
Tools & Stack
Your Team
Your Manager
Likely CEO or COO (not specified; confirm in initial conversation)
Current Team
4 direct reports: Growth Manager, Content Manager, GTM Engineer, and one additional growth profile
Backfill and expansion; you'll hire Growth and Content roles within 6 months
The Package
Salary
$180K-$220K
Variable
Unknown; assume 10-20% performance bonus based on pipeline/revenue targets
Equity
Likely stock options; request details in conversation
Remote
On-site, Brooklyn, NY (hybrid not explicitly stated; clarify work-from-home policy)
Benefits & Perks
Company Intelligence
DeepIP leverages AI foundation models to help patent agents and attorneys streamline application drafting. The company has grown to $5M+ ARR (10x in 18 months) and is targeting $12-14M in 2026. It's a 45-person, high-momentum team of collaborative hustlers and ownership champions.
Team Size
45
Customers
Patent agents, attorneys, IP professionals
Culture
Collaborative, fast-paced, ownership-driven, ambitious learners
Is This Role For You?
- You've owned both brand/PMM and growth functions simultaneously for 3+ years and have shipped sales enablement that changed rep behavior
- You're an 80% operator who gets energized by hands-on execution in lean teams, not just strategy docs
- You think natively in AI workflows and can design efficient, high-leverage marketing systems using LLMs
- You have 18+ months of accountability to pipeline/revenue numbers and can connect marketing activities to closed deals
- You want to build a category and brand from the ground up in an emerging AI space with real momentum
- You need a large, specialized team or prefer delegation over hands-on execution (this is a player-coach role)
- You're uncomfortable with ambiguity or prefer traditional marketing playbooks over rapid iteration in AI-native workflows
- You haven't had concrete P&L or pipeline accountability or can't point to sales enablement that moved rep behavior
Interview Process
Screening Call (30 min)
Recruiter or CEO reviews background, marketing philosophy, and AI comfort level
Positioning Deep Dive (60 min)
Whiteboard or walk through a past positioning project; discuss ICP, messaging, and competitive strategy
Sales Enablement Case Study (45 min)
Present a past enablement program that moved win rates; discuss execution, metrics, and team alignment
Leadership & Team Fit (45 min)
Meet with CEO/COO and current marketing/growth lead; discuss leadership philosophy, team scaling, and hand-offs
Final Round (30 min)
Logistics, compensation, and cultural fit; offer discussion if aligned
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Senior Director, Head of Marketing - Data Licensing and AI Services
Shutterstock • New York, NY
Director of Product Partnerships & Growth
Transmit Security • New York, NY
Executive Director, Marketing - Project & Development Services (PDS) and Property Management
JLL • New York, NY
Director, Pharmacy Network Growth
BlinkRx • New York, NY
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.