The Challenge
Toggee is building the first Family Operating System—blending behavioral design, gamification, and coordination for modern families. You'll architect growth from zero, designing parent-child referral loops and category-defining positioning for a founder-led team with billion-dollar pedigree.
Your Mission
Map current user behavior and define core retention/referral loops; identify which product moments unlock family-to-family propagation
Establish Toggee's narrative positioning and messaging framework; test messaging with target parents to validate emotional hooks
Audit and design go-to-market mechanisms that work pre-paid acquisition (product virality, social proof, strategic partnerships)
Build lean marketing team structure and integration playbook with Product, Design, and Data; define your first 3 hires
Launch product-embedded referral system with measurable parent-child loop conversion metrics; achieve 15%+ viral coefficient
Execute category launch campaign establishing Toggee as the Family Operating System; measure brand lift and parent-to-parent recommendation rate
Establish repeatable growth playbook scaling from current traction to 3-5x user growth through non-paid channels
Build growth frameworks and dashboards translating complex dynamics into clear mental models for leadership; present quarterly growth architecture review
KPIs You'll Own
Parent-to-Parent Referral Rate
Percentage of new parents acquired through existing family referrals; primary viral loop indicator
Family-to-Family Propagation Velocity
Time from household signup to secondary household signup through direct referral; measures contagion strength
Retention Before Acquisition Cost
Organic retention and engagement metrics baseline before paid marketing; foundational health metric
Narrative Resonance Score
Parent recall and usage of Toggee messaging in organic conversations; tracks positioning effectiveness
Product-Embedded Virality Coefficient
Viral loops generated within product experience per active user; measures growth built into UX
Tools & Stack
Your Team
Your Manager
Founder/CEO
Current Team
Small, high-caliber team; you'll integrate tightly with Product, Design, and Data leads
New function build—you're architecting and hiring the marketing organization from ground up
The Package
Salary
$180K-$240K
Equity
Meaningful equity stake (C-level typical range 0.5%-2%+)
Remote
On-site/Hybrid required; Bay Area or Las Vegas only
Benefits & Perks
Company Intelligence
Toggee is building the first Family Operating System—a platform blending behavioral design, gamified habit-building, and family coordination. Founded by a team with proven billion-dollar venture track record, operating with startup intensity and decade-long vision.
Culture
Deliberately small, exceptionally high-caliber, systems-thinking, founder-led, long-term legacy builders
Is This Role For You?
- You've scaled a family-oriented consumer product, EdTech platform, or behavioral/habit-forming system from traction (1M) to significant growth (10M+)
- You think systems-first: you design growth into product, not bolted onto campaigns; you partner with PMs, not after them
- You're genuinely interested in child development, family dynamics, and responsibility-building—not just user acquisition
- You thrive in ambiguity with strong intuition; you're opinionated yet intellectually honest and willing to kill ideas early
- You're based in or willing to relocate to Bay Area or Las Vegas for on-site/hybrid work; you value real-time collaboration over async
- Your background is performance marketing or media-buy-centric; this is not a Facebook ads role
- You need remote flexibility; on-site/hybrid Bay Area or Vegas is non-negotiable
- You haven't operated in consumer products with high-frequency engagement or habit loops; B2B or enterprise experience won't translate
- You're uncomfortable saying 'no' or challenging founders; this demands confident, intellectually honest systems thinking
Interview Process
Screening call
Founder/CEO alignment on growth philosophy, systems thinking, and product intuition
Case study discussion
Deep dive into a product you scaled: referral loop design, retention architecture, go-to-market mechanisms
Founder conversations
1:1 with CEO and product lead; assess communication, systems thinking, and cultural fit
Take-home framework
Design a growth architecture for Toggee's first 6-12 months; present and defend your thesis
Final loop
Full team debrief; confirm on-site/hybrid commitment and equity alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.