The Challenge
Cyncly is a $1B+ software giant serving 70K+ customers across 100 countries, but LATAM (excluding Brazil) is massively underpenetrated. You'll own regional growth from the ground up—opening new segments, structuring partner networks, and scaling a commercial engine in one of the world's fastest-growing software markets.
Your Mission
Map LATAM market landscape: identify 5-7 high-potential verticals and segments with TAM analysis
Establish distributor/partner framework: structure commercial terms and positioning for 2-3 pilot markets (Mexico, Colombia, etc.)
Build regional pipeline: source and qualify 15-20 strategic opportunities across target segments
Align cross-functional playbooks: lock in go-to-market positioning with Product, Marketing, and RevOps teams
Launch in 3-4 new markets with documented GTM playbooks and partner agreements in place
Hit $2M+ pipeline velocity with 25%+ conversion rate on qualified opportunities
Onboard and activate 2-3 strategic distributors/partners with clear performance KPIs
Scale sales team or partner network to support 3x growth trajectory year-over-year
KPIs You'll Own
Pipeline Coverage Ratio
Pipeline value vs. annual quota target; aim for 3-4x coverage to ensure forecast reliability.
New Market/Segment Revenue
Revenue generated from newly opened verticals or geographies; track weekly to measure market entry velocity.
Partner/Distributor Productivity
Revenue per partner, conversion rates, and time-to-first-deal; ensure partner network scales efficiently.
Customer Acquisition Cost (CAC) by Segment
Cost to acquire customers in each vertical; identify most efficient channels and scale winners.
Forecast Accuracy
Monthly forecast vs. actual; maintain 80%+ accuracy to build credibility with leadership.
Tools & Stack
Your Team
Your Manager
Regional VP or Chief Growth Officer (likely)
Current Team
Likely 0-2 direct reports initially; will build regional sales and partner management team
New role to establish regional growth function from scratch
The Package
Salary
$90K-$130K base
Variable
Likely 20-30% performance bonus tied to pipeline, revenue, or segment expansion targets
Remote
On-site in Mexico City or Colombia (candidate chooses location)
Benefits & Perks
Company Intelligence
Cyncly is a global B2B SaaS leader providing CPQ, CAD, ERP, and manufacturing software for retail, design, and manufacturing industries. Born from a 2021 merger (Compusoft, 2020 Technologies, and affiliates), the company serves 70K+ customers across 100 countries with 35+ years of industry expertise.
Founded
2021
Customers
70000
Culture
Inclusive, diverse, fast-paced; values autonomy, results orientation, and cross-functional collaboration.
Is This Role For You?
- You've led sales, business development, or market expansion at B2B SaaS/tech companies with complex solutions
- You thrive in high-autonomy environments where you shape strategy without a large inherited team
- You speak fluent Spanish and English and have lived/worked in LATAM—you understand the business culture and networks
- You're a hunter who enjoys building partner/distributor networks and opening new segments, not just managing existing pipelines
- You can influence and mobilize cross-functional teams (Product, Marketing, RevOps) without direct authority
- You prefer transactional sales execution over strategic growth and market development—this role is 70% strategy, 30% deals
- You need a large immediate team or prefer hands-off leadership; you'll be building from scratch with influence-based leadership
- You're not fluent in Spanish or lack LATAM market knowledge; regional context is critical day one
Interview Process
Screening Call (30 min)
Confirm fluency in Spanish/English, LATAM experience, and alignment with hunter mindset
Hiring Manager Interview (60 min)
Deep dive into market expansion strategy, partner network building, and past growth results; expect case study on new segment development
Cross-Functional Panel (90 min)
Meet with Product, Marketing, and RevOps leads to assess collaboration style and commercial alignment
Executive Interview (45 min)
Conversation with Regional VP/Chief Growth Officer on vision for LATAM, strategic priorities, and long-term scaling
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.