Marketing Director, Luxury Vacation Rentals

Build One of the Premier Luxury Vacation Rental Brands on the Emerald Coast

Coastal Retreats Luxury Vacation Rentals is a fast-growing boutique luxury vacation rental management company specializing exclusively in high-end homes along Scenic Highway 98 in Miramar Beach and Destin.

We are looking for a highly driven, creative, and detail-oriented Marketing Manager to help elevate our brand, maximize listing performance, and oversee the onboarding and launch of new luxury vacation rental properties.

This is a hands-on role focused heavily on execution and performance. You will personally handle and execute nearly all marketing initiatives for the company while coordinating with our external website development and SEO company.

The most important responsibility of this position is creating and launching exceptional Airbnb and Vrbo listings that maximize conversion rate, occupancy, and rental revenue.

Compensation & Benefits

Base Salary

• $60,000 annual base salary

Performance Compensation

• Up to $55,000 annually in additional performance-based compensation paid quarterly
• Tied to listing quality and performance based on measurable metrics
• Additional upside compensation potential available for candidates who significantly exceed company performance metrics and expectations
• Around 50% of bonus received if current metrics are maintained

Total Compensation Potential

• Up to $115,000+ annually

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off (PTO)

Core Responsibilities

• Coordinate and execute onboarding of new luxury vacation rental properties
• Create and optimize Airbnb and Vrbo listings
• Write high-converting listing titles, descriptions, and marketing content
• Coordinate photography, staging direction, amenities setup, and launch readiness
• Coordinate with the company’s website development and SEO provider
• Write and manage guest email marketing campaigns
• Build and maintain the company’s social media presence
• Create social media content showcasing luxury homes and guest experiences
• Oversee signage, branding, and marketing materials
• Maintain a polished and consistent luxury brand image across all platforms

Ideal Candidate

• Strong marketing and copywriting ability
• Highly creative while also detail-oriented and organized
• Experience with Airbnb and Vrbo listing optimization preferred
• Familiarity with SEO, branding, and social media marketing
• Strong understanding of luxury presentation and conversion-focused marketing
• Self-motivated and capable of managing multiple projects independently
• Vacation rental, hospitality, luxury real estate, or related experience preferred

Why Coastal Retreats

• Work with high-end luxury homes in one of the strongest vacation rental markets in the country
• High-impact role with significant creative influence
• Fast-growing company with strong systems and operational support
• Opportunity to directly shape the public-facing identity of a luxury hospitality brand
• Performance-driven environment with substantial growth potential

To apply, please send your resume along with examples of marketing work, listings, branding projects, social media accounts, or relevant experience.

Pay: $90,000.00 - $115,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• 1. How many Airbnb and/or Vrbo listings have you personally created or optimized? Please provide specific examples and performance results if possible.
• 2. Describe your experience with luxury branding, social media management, and marketing content creation. What brands or companies have you worked with?
• 3. This position requires managing multiple property launches, marketing campaigns, and deadlines simultaneously with minimal oversight. Describe your experience handling fast-paced, high-detail workloads independently.
• 4. What experience do you have with SEO, website content coordination, email marketing campaigns, or working alongside website development/SEO companies?
• 5. This role is based around high-end luxury vacation rentals in the Miramar Beach and Destin market and requires a strong eye for presentation, detail, and conversion-focused marketing. Why do you believe you are a strong fit for this position?

Work Location: In person