The Challenge
Betclic is Europe's sports betting powerhouse with 1,600+ employees scaling across 5 countries. You'll own user acquisition for the Polish market, launching and optimizing campaigns across Meta, display, and search channels while reporting directly to impact hypergrowth.
Your Mission
Launch and stabilize mobile acquisition campaigns on Facebook/Meta and display channels targeting Polish players
Implement Apple Search Ads and SEA campaigns with baseline ROI and CPA benchmarks established
Produce weekly performance reports tracking ROI, CPA, conversion rate, and make 3+ optimization recommendations
Align advertising spend planning with sports calendar events and partner with local Poland marketing team on asset creation
Reduce CAC by 15-20% through iterative A/B testing and audience refinement across all channels
Scale monthly ad spend 25-30% while maintaining or improving ROAS targets through channel mix optimization
Build predictive monthly investment plan tied to sports calendar peaks and historical performance patterns
Develop 5+ winning creative assets in collaboration with internal Studio and document performance learnings
KPIs You'll Own
ROI
Return on ad spend across all channels—your north star for profitable growth
CPA (Cost Per Acquisition)
Target cost to acquire one paying player; drives channel allocation decisions
Conversion Rate
Percentage of ad clicks that convert to active players; optimize creative and targeting
Monthly Ad Spend
Total budget deployed; scale responsibly based on performance and sports calendar
ROAS
Revenue generated per dollar spent; measure true profitability of campaigns
Tools & Stack
Your Team
Your Manager
Social & Display/Search team lead (name not specified, but Benoit handles HR pre-screen)
Current Team
Multicultural Social & Display/Search team based in Bordeaux; local Poland marketing partners
New role—backfill for Poland market expansion
The Package
Salary
€22K-€28K base
Remote
On-site in Bordeaux, France. Flexible remote work available but role is based on-site.
Benefits & Perks
Company Intelligence
Betclic is Europe's leading sports betting operator offering sports betting, poker, horse racing, and casino games across multiple countries. With 1,600 employees and headquarters in Bordeaux, the company is experiencing sustained hypergrowth powered by cutting-edge technology and a commitment to innovation, diversity, and responsible gaming.
Team Size
1600
Culture
International, creative, and dynamic. Company values diversity, inclusion, and encourages employees to reach full potential. Strong emphasis on healthy work-life balance and team passion.
Is This Role For You?
- You're passionate about sports and gaming—this role directly impacts player acquisition in a booming industry
- You have 1-2 years of paid mobile campaign experience (internships count) and hands-on Facebook/Meta expertise
- You're a data-driven Excel power user who loves A/B testing and extracting insights from campaign performance
- You can juggle multiple campaigns simultaneously, take ownership, and communicate findings clearly to stakeholders
- You need remote-first flexibility—this is on-site in Bordeaux with optional flex elements
- You lack hands-on experience managing paid campaigns or haven't touched Meta Ads Manager, Apple Search Ads, or SEA platforms
- You're not detail-oriented or struggle to stay organized across multiple concurrent projects and weekly reporting
Interview Process
HR Pre-Qualification
Benoit contacts you within 1 week to screen background, motivation, and availability
Technical Assessment
Complete Asse (assessment—description cut off in original posting)
Interview with Hiring Manager
Deep dive on campaign experience, metrics you've moved, and approach to optimization
Team/Culture Fit
Meet Social & Display/Search team; discussion around collaboration and work style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.