The Challenge
Anthropic just shipped Claude into a market where AI assistants are commoditizing fast. You'll own the entire marketing strategy to position Claude as the safety-first, actually-useful alternative while building a world-class team from scratch.
Your Mission
Audit competitive positioning and establish Claude's differentiated market narrative around AI safety + capability
Build out marketing team structure across brand, growth, and organic channels with first key hires
Define measurement framework and baseline KPIs for awareness, consideration, and adoption by segment
Develop integrated campaign calendar for next 6 months aligned with product roadmap releases
Launch integrated awareness campaign reaching technical and non-technical prosumer segments with measurable lift in brand consideration
Execute go-to-market for 2+ major Claude feature releases with clear adoption metrics
Scale high-performing growth channels (paid, partnerships, organic) with demonstrated unit economics
Establish Claude as top-3 consideration set for AI assistants among target audiences through brand tracking
KPIs You'll Own
Brand Consideration Share
Quarterly tracking of Claude's position in aided/unaided awareness vs. ChatGPT, Gemini, and other competitors.
Customer Acquisition Cost by Segment
CAC for technical vs. non-technical prosumer segments across paid, organic, and partnership channels.
Claude Adoption Rate
Month-over-month growth in new users, active users, and paid conversion rate by acquisition channel.
Campaign ROI
Revenue influenced by integrated campaigns divided by total campaign spend, tracked by initiative.
Organic Traffic & SEO
Branded and non-branded search volume, keyword rankings, and organic conversion rate to sign-up.
Tools & Stack
Your Team
Your Manager
Chief Commercial Officer or CEO (implied from VP role)
Current Team
Starting with clean slate; need to build out brand, growth, and organic channel leads
New role; will require 3-4 immediate hires to form core team
The Package
Salary
$280K-$380K
Variable
Likely 20-30% annual bonus tied to marketing KPIs and revenue influence
Equity
Significant option grant expected at VP level; Anthropic is well-funded and pre-IPO
Remote
Full-time, on-site in San Francisco (no remote flexibility indicated)
Benefits & Perks
Company Intelligence
Anthropic is a leading AI safety company building Claude, one of the most capable AI assistants available. Founded by former members of OpenAI, they're focused on creating reliable, interpretable, and steerable AI systems that benefit users and society. They're backed by top-tier VCs and have raised billions in funding.
Team Size
1001-5000
Funding
Multi-billion raised (exact amount not disclosed)
Customers
Prosumers, enterprises, developers across technical and non-technical segments
Culture
Mission-driven, safety-focused, fast-moving research-forward organization with commitment to responsible AI
Is This Role For You?
- You've led marketing at a hypergrowth tech company (Series B+) and scaled teams from 5 to 50+ people
- You can articulate product differentiation in complex markets and turn it into compelling go-to-market motion
- You're equally comfortable in board presentations and Slack channels debugging a campaign that's underperforming
- You're genuinely energized by the AI safety angle—not just chasing hype, but believing in responsible AI development
- You have 15+ years marketing experience with proven success driving adoption in crowded, competitive categories
- You need remote flexibility or want to avoid San Francisco; this is on-site only
- You're uncomfortable with ambiguity—Claude's market position is still being defined and you'll shape it from day one
- You view marketing as brand fluff; this role requires deep partnership with product and ability to drive measurable business outcomes
Interview Process
Initial Screening
Recruiter call on background, marketing philosophy, and why Anthropic/Claude interests you
Case Study Deep-Dive
Present a past campaign or go-to-market you led; interviewers will probe strategy, measurement, team decisions
Leadership & Strategy Round
Meet with Chief Commercial Officer or CMO; discuss positioning thesis for Claude, competitive strategy, and how you'd build the team
Executive Panel
Meet with Head of Product, Communications, and potentially CEO to ensure alignment on mission and marketing narrative
Offer & Close
Final compensation negotiation, start date, and onboarding kickoff
Interested in this role?
Apply now and hear back within days, not weeks.
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