The Challenge
AMMEGA is scaling its digital presence across the Americas and needs a Growth Marketing Lead to own the entire digital strategy—from SEO/SEM to demand generation to website optimization. You'll report directly to the Americas Marketing head and build scalable acquisition programs for complex B2B buying cycles in industrial/manufacturing sectors.
Your Mission
Audit current digital footprint (SEO, SEM, website UX) across MIR, Jason, and Green Belting properties; identify quick wins and define regional KPI baseline
Build integrated 6-month digital strategy roadmap aligned with Americas business goals and sales pipeline targets
Launch optimized SEM campaigns (Google Ads, LinkedIn) with targeting tailored to B2B buyer personas; establish ROAS benchmarks
Implement MQL scoring model and nurture workflow in HubSpot/Dynamics; begin weekly sales alignment cadence
Achieve 25%+ YoY growth in qualified leads (MQLs) through optimized demand gen funnel across paid, organic, and email channels
Improve website conversion rate by 15%+ through CRO initiatives and technical SEO fixes; increase organic traffic by 30%
Build predictive analytics dashboard (GA4 + Power BI/Looker Studio) tracking campaign performance, pipeline contribution, and customer behavior patterns
Scale regional SEM and content syndication programs; establish agency/partner governance framework and deliver monthly performance insights to executive leadership
KPIs You'll Own
MQL Volume & Quality Score
Track monthly qualified leads by source (organic, paid, email) with scoring aligned to sales conversion thresholds.
CAC & Pipeline Contribution
Measure cost-per-acquisition by channel and attribute revenue impact to digital campaigns.
Organic Traffic & Rankings
Monitor monthly sessions, keyword rankings (target #1-3 positions for priority terms), and technical SEO health scores.
SEM ROAS & CPC
Optimize Google/LinkedIn Ads for return-on-ad-spend and cost-per-click efficiency; set channel-specific targets.
Website Conversion Rate
Track visitor-to-lead, lead-to-MQL, and contact form submission rates; target 15%+ YoY improvement.
Email Nurture Engagement
Measure open rates, click-through rates, and progression through automated workflows.
Tools & Stack
Your Team
Your Manager
Americas Marketing Communication Manager
Current Team
Unknown; likely small marketing ops team; cross-functional partnerships with Sales, Product, Global Marketing
Backfill or new expansion role; reporting structure suggests team growth
The Package
Salary
$90K-$130K MXN annually (equivalent ~$5.5K-$8K USD/month base, adjusted for Guadalajara market 2026)
Remote
On-site in Guadalajara, Jalisco, Mexico
Benefits & Perks
Company Intelligence
AMMEGA operates in industrial/manufacturing (possibly chemicals, logistics, or technical services based on business units: MIR, Jason, Green Belting). The company is scaling digital presence regionally and needs centralized growth marketing leadership to drive demand generation and brand visibility.
Customers
B2B industrial/manufacturing sector
Is This Role For You?
- You've spent 7+ years in B2B digital marketing, ideally in industrial, manufacturing, or technical sectors—you understand complex buyer cycles
- You're fluent in GA4, Search Console, and BI tools; you build dashboards and think in data
- You've owned full-funnel campaigns (SEO → SEM → email → sales alignment) and can measure pipeline contribution
- You're comfortable on-site in Guadalajara and ready to build strategy from the ground up with regional autonomy
- You thrive in cross-functional chaos: your calendar is packed with sales calls, product meetings, and agency check-ins
- You need 100% remote flexibility—this is on-site in Mexico
- You haven't managed B2B complexity; you're purely B2C or direct-response focused
- You avoid analytics or delegate reporting to others; you need to own the dashboard
- You prefer execution only; this role demands strategy, roadmapping, and leadership
Interview Process
Initial Screening
Confirm B2B industrial/manufacturing background, on-site comfort, and digital strategy examples
Deep Dive: Digital Strategy Case Study
Walk through a past full-funnel campaign you owned: metrics, optimization decisions, results, cross-functional alignment
Analytics & Tools Assessment
Technical discussion on GA4 setup, SEO audits, SEM optimization, and BI/dashboard design
Executive Interview
Meet with Americas Marketing Communication Manager; discuss roadmap vision, team structure, and Americas growth priorities
Reference Check
Validation from sales partner or previous manager on lead quality, collaboration, and results
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.