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Social Marketing Coordinator, Amazon MGM Studios Marketing

Amazon • Culver City, CA

Growth MarketingMid-levelOn-siteFull time$65K - $85K
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B2COn-site$65K-$85KSocial MediaStreamingContent MarketingMid-level

The Challenge

Amazon MGM Studios needs someone to own social strategy execution across Facebook, Instagram, TikTok, YouTube, Reddit, and Discord. You'll drive viewership and customer acquisition for original content hitting 240+ countries—working directly with the Global Head of Social Strategy to scale campaigns that move the needle.

Your Mission

First 3 Months
1

Master the social playbook for 2-3 assigned titles; execute launch campaigns across 5+ platforms with measurable engagement targets

2

Build relationships with platform partnership teams; understand audience composition and platform-specific performance benchmarks

3

Contribute to 3-5 social strategy decks with data-backed recommendations that influence creative direction

4

Own community management and respond to trending moments; identify 2-3 social listening insights that inform strategy

By 6 Months
1

Lead end-to-end social campaigns for major title launches; achieve or exceed viewership and reach KPIs across assigned platforms

2

Develop and test 3+ innovative social formats (AR/VR, paid products, interactive content); document learnings and scale winners

3

Establish yourself as the go-to strategist for platform-specific insights; present quarterly social performance reviews to leadership

4

Mentor cross-functional teams on social best practices; shape global AOR presence standards

KPIs You'll Own

Engagement Rate by Platform

Track likes, comments, shares, and saves across Facebook, Instagram, TikTok, YouTube, Reddit, Discord to measure content resonance.

Reach and Impressions

Monitor organic and paid social reach to understand campaign amplification and audience growth trajectory.

Click-Through Rate to Prime Video

Measure how many social interactions convert to Prime Video clicks; direct correlation to viewership and customer acquisition.

Sentiment Analysis & Brand Health

Use social listening tools to track brand perception, competitor mentions, and emerging conversations in entertainment space.

Campaign ROI

Calculate paid social spend vs. viewership uplift and new subscriber acquisition attributed to campaigns.

Tools & Stack

FacebookInstagramTikTokYouTubeRedditDiscordSocial listening platforms (Sprout Social, Hootsuite, Brandwatch implied)Analytics dashboards

Your Team

Your Manager

Global Head of Social Strategy and PV US Social Brand, Studios, Audiences and Franchises

Current Team

Global social marketing team; cross-functional marketing across titles

New role to scale social execution capability

The Package

Salary

$65K-$85K base

Remote

On-site, Culver City, CA (Amazon Studios lot)

Benefits & Perks

Prime Video access (you)
Amazon employee discounts
Health, dental, vision coverage
401(k) matching
Professional development budget
Paid time off and parental leave

Company Intelligence

Amazon MGM Studios creates and produces original films and TV series exclusively for Prime Video, reaching 240+ countries. The studio combines Amazon's distribution scale with premium content production, competing directly with Netflix, Disney+, and traditional studios.

Customers

Prime Video subscribers globally

Culture

Fast-paced, startup-like within enterprise; wear multiple hats; owner mentality; balance strategic thinking with tactical execution

Is This Role For You?

For You If
  • You've executed social campaigns at scale and can read performance data to inform strategy—not just post content
  • You're fluent in platform nuances: TikTok's algorithm, Reddit communities, Discord servers, YouTube Shorts strategies
  • You thrive in startup-like environments where you move fast, own outcomes, and shift from strategy to execution seamlessly
  • You're passionate about entertainment/streaming and understand what drives viewership in a crowded marketplace
  • You can partner cross-functionally and present to senior leadership with confidence
Won't Work If
  • You need remote flexibility—this is on-site, full-time in Culver City
  • You prefer deep specialization in one platform over being a multi-platform strategist
  • You're uncomfortable with ambiguity or need exhaustive processes; this role rewards speed and judgment

Interview Process

1

Recruiter Screen

Confirm background in social marketing, platform experience, and on-site availability

2

Portfolio Review

Walk through 2-3 campaigns you've owned: strategy, execution, results, learnings

3

Hiring Manager Conversation

Deep dive on social strategy approach, platform partnerships, and how you'd think about a title launch

4

Team Collaboration

Meet cross-functional partners (creative, brand, analytics) to assess fit and communication style

5

Senior Leadership Discussion

Conversation with Global Head of Social Strategy about big ideas and your vision for social innovation

Interested in this role?

Apply now and hear back within days, not weeks.

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