The Challenge
Multiply is a 13-person AI startup fixing the decay problem in paid advertising. As Head of Growth, you'll build their entire growth engine from scratch-using their own product to prove it works, then expanding into entirely new channels most founders ignore.
Your Mission
Launch and scale paid acquisition campaigns using Multiply's platform; establish baseline metrics (CAC, conversion rate, ROAS) and identify creative/messaging winners
Map out 3-5 unconventional B2B growth channels beyond paid ads (communities, content, influencer partnerships, integrations) and run initial experiments
Build repeatable process for rapid testing: hypothesis → creative → launch → analysis → scale/kill decision cycle
Establish relationships with 10+ relevant industry creators, influencers, or distribution partners for potential collaboration
Scale paid acquisition to predictable, repeatable unit economics; hit target CAC and demonstrate path to profitability
Launch and prove out 2 new high-leverage distribution channels beyond paid ads with measurable pipeline contribution
Build content/thought leadership engine: establish Multiply as voice in B2B ads/AI space; track engagement and lead attribution
Create internal growth playbooks and systems that can be executed by 2-3 team members without your day-to-day involvement
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per acquired customer across all channels; must trend toward unit economics that support unit margin
MRR Growth Rate
Month-over-month revenue growth; primary north star for a seed/growth stage startup
Pipeline Generated by Channel
Qualified pipeline contribution from paid ads, content, partnerships, and new channels; identifies what actually converts
Campaign ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid ads; proves Multiply's product works in real-world use
Experiment Velocity
Number of new growth tests launched per week/month; measures how fast you're learning and iterating
Tools & Stack
Your Team
Your Manager
Co-founders
Current Team
13-person team; you're #14. Implies founders, product/eng, maybe 1-2 ops/biz roles
New growth function being built; this is greenfield
The Package
Salary
$180K-$240K
Variable
Performance bonus likely 15-30% for hitting growth targets
Equity
Series A or late seed funding stage; expect 0.5-2% depending on funding round
Remote
On-site, San Francisco only
Benefits & Perks
Company Intelligence
Multiply is a 13-person AI startup solving a real problem: traditional paid ad campaigns decay over time. They've built self-learning growth ads that continuously improve performance. They already run high-performing campaigns on their own platform, proving the product works.
Team Size
13
Culture
Move fast, test bold ideas, comfortable with failure, scrappy early-stage energy
Is This Role For You?
- You've built 2+ growth channels from zero to meaningful revenue scale (not just managed existing ones)
- You're analytically rigorous AND creatively restless-you can run a paid campaign and also brainstorm wild distribution ideas in the same day
- You move from idea to launch in days, not weeks; you bias toward testing over planning
- You want VP-level autonomy and equity upside; you're comfortable being employee #14 at a company that could be huge
- You need remote flexibility; this is in-person only in San Francisco
- You've only managed paid ads in large corporate settings with mature budgets and slow approval cycles; you need the scrappy early-stage pace
- You need a fully assembled growth team; you'll be building the team and processes from scratch
Interview Process
Founders call (30 min)
Conversation about your growth philosophy, biggest wins, and how you'd approach their specific challenges
Growth case study (async)
Describe one growth channel you built from scratch-hypothesis, experiments, results, learnings, systems
Strategy session with founders (45 min)
Whiteboard or discussion: given Multiply's product and market, what would be your first 3 channels to test?
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.