The Challenge
Alera Group is the 14th largest US business insurance broker with nationwide offices—and they need someone to build and lead their digital marketing engine. You'll own multi-channel campaigns (email, paid search, social, SEO) while mentoring a team and driving measurable client acquisition across employee benefits, P&C insurance, and wealth services.
Your Mission
Audit existing digital marketing stack and establish baseline metrics across all channels (GA, Pardot, Salesforce) to identify quick wins
Build 90-day content and paid search roadmap aligned with Q1/Q2 lead generation targets for each service line
Establish weekly team cadence, define role clarity, and implement project management system (Asana, Monday.com, or similar)
Launch 2-3 high-impact A/B tests across email and landing pages to establish conversion optimization benchmarks
Deliver 25-40% YoY improvement in digital channel lead volume and cost-per-acquisition by optimizing paid search and email campaigns
Grow organic traffic 50%+ through SEO strategy overhaul and content publishing roadmap across service lines
Train and scale digital marketing team to independently manage campaigns; establish documented processes and KPI dashboards
Implement marketing automation workflows in Pardot/Salesforce to nurture leads and improve conversion rates by 20%+
KPIs You'll Own
Cost Per Acquisition (CPA)
Track CPA across email, paid search, display, and social channels—target 15-25% reduction within 6 months through optimization.
Lead Volume & Quality Score
Measure total leads generated and assign Salesforce lead scores to track quality and sales team conversion rates.
Organic Traffic & Keyword Rankings
Monitor GA sessions from organic search and track rankings for target keywords in each service vertical.
Email Campaign Performance
Track open rates, click rates, and conversion rates—benchmark against industry standards and improve via A/B testing.
Paid Search ROAS
Return on ad spend across Google Ads—target 3:1 ROAS minimum within first quarter.
Website Conversion Rate
Landing page and website conversion rates by traffic source—baseline and improve through optimization sprints.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP of Marketing or Chief Marketing Officer
Current Team
Digital Marketing Team (size not specified) reporting to you
Backfill or expansion—rebuilding/scaling existing team
The Package
Salary
$95K-$130K base
Remote
On-site, Wethersfield, CT (no remote option)
Benefits & Perks
Company Intelligence
Alera Group is the 14th largest US business insurance broker, founded in 2017. They offer employee benefits, property & casualty insurance, retirement plans, and wealth services across a nationwide network of offices, combining national resources with local service.
Founded
2017
Customers
Mid-market and enterprise businesses across US
Culture
Collaborative, growth-focused, client success-driven
Is This Role For You?
- You've built and scaled digital marketing campaigns (SEM, SEO, email, social) and can tie them to revenue
- You've managed marketing teams before and actually enjoy coaching, delegating, and holding people accountable
- You know Salesforce and/or Pardot—or you're hungry to master them fast
- You thrive in B2B environments and understand long sales cycles and lead nurturing
- You need remote flexibility—this is 100% on-site in Connecticut
- You want to stay hands-on only; this role is 50%+ team leadership and strategic planning
- You lack team management experience or prefer individual contributor work
Interview Process
Screening call
Phone screen with recruiter or hiring manager—confirm digital marketing background and team leadership experience
Marketing strategy case study
Present a past campaign—walk through strategy, execution, results, and lessons learned
Team leadership conversation
Discuss team structure, delegation style, and how you've coached underperforming team members
Final interview with leadership
Meet with VP/CMO or executive sponsor to discuss vision, company fit, and long-term growth plans
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Head of Growth
Awen • Paris, US
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.