The Challenge
AGLO is the best-kept secret in Construction Tech—1M€ ARR with a product that crushes competitors technically, but zero market awareness. You're hired to flip that: build the growth machine that doubles ARR in 12 months and transforms a hidden gem into a market leader.
Your Mission
Define and launch multi-channel B2B acquisition strategy (outbound, inbound, partnerships) with first MQL targets
Audit and optimize current sales funnel—establish baseline conversion rates and CAC/LTV metrics
Build content + brand visibility playbook targeting architects, MOAs, and large account decision-makers
Set up RevOps infrastructure: CRM configuration, marketing automation, and reporting dashboards
Achieve 50%+ YoY MQL growth; hit qualified pipeline targets that feed sales team
Launch 3+ case studies/customer success narratives; establish AGLO as thought leader in Construction Tech
Identify and penetrate 2 new market segments (Grand Comptes, ETI); measure segment-specific CAC/LTV
Implement retention playbook with upsell/expansion campaigns; reduce churn by 15%+
KPIs You'll Own
MQL Volume & Quality
Monthly qualified leads generated across all channels; track conversion rate to SQL and MQL-to-Customer attribution.
CAC & LTV
Customer acquisition cost per channel and lifetime value; ensure LTV/CAC ratio stays above 3:1.
Sales Funnel Conversion
Track conversion rates from first touch → MQL → SQL → Closed-Won; identify bottlenecks and optimization opportunities.
Churn & Retention
Monthly/annual churn rate by cohort; measure impact of retention campaigns and upsell velocity.
ARR Growth
Primary north star: track progress toward €2M ARR target; break down by acquisition channel and customer segment.
Tools & Stack
Your Team
Your Manager
Co-founders
Current Team
Implied small team; you'll be first dedicated growth hire
New role to scale from PME to market leader
The Package
Salary
€45K-€65K base
Variable
Performance-based bonus tied to MQL/ARR targets (implied)
Equity
Likely equity stake (not specified; negotiate)
Remote
On-site, Marseille (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
AGLO is a rising Construction Tech platform loved by architects, cost engineers, and project leads. Technically superior to competitors with €1M ARR already achieved; main challenge is market visibility and brand awareness. Founders are actively scaling from PME to market leader.
Customers
Architects, cost engineers (économistes), project managers (MOA) in France
Culture
Scrappy, data-driven, founder-led; expects hands-on execution and business-centric thinking
Is This Role For You?
- You've done 3-5 years of B2B SaaS growth marketing and can own the entire funnel—from campaign design to data analysis
- You're genuinely data-driven: you won't launch anything without knowing how you'll measure ROI
- You thrive in early-stage environments where there's no playbook and you build one from scratch
- You're wired for revenue impact, not vanity metrics; you care about MQLs that convert, not Twitter followers
- You need a big team or agency to execute—you're uncomfortable getting your hands dirty in spreadsheets, email copy, and CRM config
- You want stability and process—this is a high-ownership, high-autonomy role at a scaling startup with unclear resources
- You're based outside Marseille and can't do on-site work; company expects in-person collaboration with founders
Interview Process
Screening call
Founders discuss growth vision, ARR target, and your relevant B2B SaaS experience
Deep-dive on past campaigns
Walk through 2-3 campaigns you've run: channels, metrics, what worked, what didn't
Growth strategy exercise
Founders share customer data, market context; you sketch a 90-day acquisition + retention plan
Founder conversation
Meet co-founders, discuss company vision, product roadmap, and how growth aligns with product strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.