The Challenge
Addi is Colombia's fastest-growing BNPL platform with 2.9M users and just achieved bank status. You'll architect a cross-sell engine that converts BNPL users into Savings account holders, fundamentally reshaping how 2M+ customers experience financial services in Latin America.
Your Mission
Design and launch CRM lifecycle for Savings product across Braze (push, email, WhatsApp, in-app) with documented onboarding and engagement flows live by end of Q1
Define cohort-level conversion targets by Kepler segment tier (Platinum/Gold/Silver/Bronze) and establish baseline funnel metrics vs. control cohorts
Build segment-level cross-sell reporting dashboard with monthly tracking of activation uplift and LTV impact
Map and document 5 Bank/Savings-specific actions to integrate into NBA engine by end of month 3
Run minimum 8 A/B tests (2 per quarter) on cross-sell messaging, incentive structures, channel mix, and offer framing with documented learnings
Achieve measurable incremental uplift in Savings activation rate vs. control, tracked by segment and channel
Expand NBA engine with live integration of savings propensity, balance milestones, and upgrade triggers, measuring incremental GMV impact
Establish systematic experimentation framework and playbook for Bank growth with compounding lift targets for future quarters
KPIs You'll Own
Savings Account Activation Rate by Segment
% of active BNPL/Marketplace users who open and activate a Savings account, tracked monthly by Kepler tier.
Cross-sell Funnel Conversion Uplift vs. Control
Incremental conversion lift attributed to CRM lifecycle and NBA actions, measured cohort-level.
Incremental GMV per NBA Action
Revenue impact of each new Bank/Savings-specific action integrated into the Next Best Action engine.
Test Learning Velocity
Minimum 4 test designs per quarter with documented insights feeding next iteration roadmap.
CRM Journey Engagement Rate
Click-through and activation rates across push, email, WhatsApp, and in-app channels by journey type.
Customer Lifetime Value Uplift
LTV change for users exposed to cross-sell engine vs. non-exposed baseline over 6-month window.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Not specified
New role to build Bank/Savings growth function
The Package
Salary
$70K-$95K base
Remote
On-site, Colombia
Benefits & Perks
Company Intelligence
Addi is Colombia's fastest-growing BNPL and financial platform, serving 2.9M customers and 20K+ merchants. Recently achieved profitability and secured bank regulatory approval, positioning itself as a primary financial ecosystem across Latin America. Backed by top-tier VCs including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures.
Funding
Significant Series funding (AH, Goldman Sachs, USV, GIC, Victory Park Capital, others)
Customers
2.9M active users, 20K+ merchants
Culture
Conscious company driven by deep experience scaling technology, services, and products; values-driven
Is This Role For You?
- You've built cross-sell or upsell engines at fintech/payments platforms with 1M+ user bases
- You're comfortable designing CRM journeys in Braze or similar platforms and running experimentation frameworks
- You speak fluent Spanish and thrive in Colombian market context or have Latin America growth experience
- You can translate segment-level insights into actionable NBA actions and measure incremental GMV impact
- You're energized by owning a greenfield Bank growth function with clear quarterly targets
- You prefer strategic planning over hands-on execution—this role is execution-heavy with weekly reporting cadence
- You need remote flexibility; this is on-site in Colombia
- You haven't shipped A/B tests or managed CRM lifecycle campaigns at scale before
Interview Process
Screening Call
Recruiter validates growth marketing background and fintech/BNPL experience (30 min)
Growth Case Study
Walk through a past cross-sell or activation project—metrics, experimentation, learnings, what you'd do differently
CRM/NBA Deep Dive
Technical discussion on Braze implementation, segmentation strategy, and NBA action design (60 min with Growth Lead)
Hiring Manager Round
Leadership alignment on vision for Bank growth function, team structure, and 90-day roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.