Digital Marketing Manager

Title: Digital Marketing Manager/Communications Manager

Position Type: Part time contract role with potential extensions(3 months assignment )- 15-20 hours per week

Location: Cambridge MA

• The in-person conference is primarily alumni-focused, while the virtual session is targeted to non-alumni. This role is support-driven across events, marketing, and brand execution.

1. User Experience & Event Operations
2. Event page setup
3. Registration management
4. Mailchimp communications
5. Onsite support on May 15 & May 19 (run throughs, video board, logistics)
6. Ensure presentations are on brand and polished

2. Marketing & Communications

1. Build promotional materials
2. Design and send email campaigns
3. Review brand manual to ensure correct:
4. Templates
5. Color usage
6. Logo placement
7. Brand flexibility/compliance
8. Brand Stewardship
9. Support corporate alliances and pitch decks
10. Manage April conference registration
11. Maintain D³ brand across B2C and B2B
12. Assist with ExecEd co branded workshop collateral
13. Light website maintenance (WordPress): remove old events, fix bugs
14. Tools & Technical Experience Needed
15. WordPress
16. Mailchimp
17. Teachable
18. Email design + marketing design

Description:

• Working under the direction of a manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of academic or business objectives.
• Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by managers, and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards of client's and or the school, as well as its global reputation for excellence. Projects may include related non digital marketing elements, such as print or radio.
• Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client. Educate and consult with team members on advertising efforts, digital marketing product capabilities and digital media trends.
• Will liaise with and represent interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize media investment.

• Required technical skills

  : Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.

Additional job details:

• Lead execution of communications strategy across external and corporate alliance initiatives
• Oversee planning and delivery of a major May conference (assets, slide decks, A/V coordination, vendor alignment)
• Manage external vendors (Reaktiv and Deviate) to ensure deadlines, quality, and performance standards are met
• Steward the D³ brand across all touchpoints, including approvals and quality control
• Oversee development of corporate partner materials and executive education collateral
• Support Institute leadership with presentation development, messaging alignment, and executive materials
• Supervise and guide a web designer and content coordinator
• Ensure timely website updates and overall digital presence management