The Challenge
Acceldata needs someone to orchestrate global events and field programs that directly fuel pipeline generation. You'll own everything from trade shows to executive dinners-connecting targets, driving attendance, and proving ROI to sales.
Your Mission
Map and calendar all regional events, trade shows, and customer programs for next 12 months with sales alignment
Establish vendor relationships and negotiate contracts for 3-4 key upcoming events
Launch registration and lead capture workflow with CRM integration; test with first event
Document post-event reporting process and attribution methodology for pipeline tracking
Execute 6+ events (mix of trade shows, regional activations, executive dinners) with <5% budget variance
Achieve 75%+ qualified lead handoff rate to sales with documented follow-up completion
Build repeatable playbook for event ROI measurement; report pipeline sourced from events monthly
Establish cross-functional cadence with sales, product marketing, content; ensure brand consistency across all materials
KPIs You'll Own
Pipeline Generated
Revenue-tracked opportunities sourced from events; target attribution via lead source tagging.
Cost Per Qualified Lead
Total event spend divided by qualified leads captured and handed to sales.
Event Attendance Rate
Registered attendees who actually show vs. target audience; indicates promotion and relevance.
Post-Event Follow-up Completion
Percentage of leads contacted by sales within 48 hours post-event.
Budget Spend vs. Plan
Actual vendor and event costs tracked against approved budget per program.
Tools & Stack
Your Team
Your Manager
VP or Director of Field/Growth Marketing (not specified)
Current Team
Unknown; assumes Sales, Product Marketing, Design, Content, and Vendor partners as collaborators
New role or backfill not specified
The Package
Salary
$95K-$130K base
Remote
On-site required; 3 days/week minimum in California office. Up to 40% travel for events.
Benefits & Perks
Company Intelligence
Acceldata is a data governance and quality platform company serving enterprise customers. They are scaling their go-to-market motion and need boots-on-the-ground field leadership to drive pipeline through events and regional activations.
Customers
Enterprise data governance buyers
Is This Role For You?
- You thrive on orchestrating complex events-from logistics to lead capture to post-event follow-up-and love proving ROI
- You're equally comfortable negotiating with vendors and presenting event results to executives
- You're a self-starter who doesn't wait for permission; you identify gaps and fill them
- You enjoy hands-on work: you'll pack boxes, set up booths, and be on-site during events
- You need pure remote work or flexibility-this role is on-site 3 days/week minimum with 40% event travel
- You're averse to physical tasks (lifting, standing 8+ hours, setup/breakdown) or travel
- You don't care about tracking metrics and proving marketing impact; you're not data-driven
Interview Process
Phone screen
Recruiter or hiring manager aligns on expectations around on-site presence, travel, and event management experience.
Manager conversation
Deep dive on past events managed, vendor relationships built, and pipeline attribution-expect real examples.
Case study or project walk
Likely asked to present a past event (goals, execution, results, lessons learned).
Cross-functional panel or final round
May meet with Sales leader or VP Marketing to confirm alignment on field strategy and go-to-market priorities.
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