Marketing Apprentice - France m/f/d

Join AB Tasty, a global leader in AI-powered experience solutions, as a Marketing Apprentice in Paris. You will support event coordination and marketing automation activities, contributing to lead generation, brand visibility, and pipeline growth. This role offers the opportunity to work in a dynamic, international environment with a strong focus on innovation and impact.

Key Missions

WHO WE ARE

Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.

Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization-powered by AI, experimentation, personalization, and data.

Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.

Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords-but daily realities.

Our culture is driven by strong values:

• We bring client satisfaction

• We are impactful

• We go above and beyond

• We live one team, one dream

We're committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that's why at AB Tasty, we're not just about delivering top-notch digital experiences - we're committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us

• Your Journey with Us

• AB Tasty on Welcome to the Jungle

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THE TEAM

Team Name & Location: You will join the Marketing team, based in our Paris office.

Team Composition: You will work within an international marketing team, collaborating daily with internal stakeholders (Sales, Content, Product Marketing, Design) as well as external stakeholders such as event agencies, venues, and marketing tool providers.

Role Overview: As Marketing Apprentice, you will support the team on event coordination and marketing automation activities, contributing directly to lead generation, brand visibility, and pipeline growth.

Tech Stack & Tools: You will work with marketing automation platforms, Salesforce, email marketing tools, and standard event management and collaboration solutions (Slack, Google Workspace, project management tools).

Additional Information: The role is based in Paris, where most of our French events take place. Occasional travel within France may be possible depending on the event calendar, but is not a requirement of the role.

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YOUR MISSION

• Manage the end-to-end coordination of marketing events, including physical events and webinars.

• Build and maintain email marketing campaigns using our marketing automation platform, ensuring quality, deliverability, and on-time execution.

• Drive campaign tracking and performance monitoring in Salesforce, contributing to reporting and continuous improvement.

• Lead the operational planning of events, from logistics and vendor coordination to on-site setup and post-event follow-up.

• Liaise with internal teams (Sales, Content, Design) and external partners to ensure a seamless execution of campaigns and events.

• Act as a key operational support for the broader marketing team, contributing to a small share of content-related tasks when needed.

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WHAT YOU'LL BRING

• Proven first professional experience (internship or previous apprenticeship) in a marketing environment, ideally with exposure to marketing automation and/or email tools.

• Confidence in event planning and organization, with strong attention to detail, structure, and the ability to juggle multiple projects at once.

• Strong copywriting skills and synthesis capacity, with the ability to craft clear, compelling messaging across communication materials.

• Eagerness to grow in an international, English-speaking environment, a solid level of English is essential to collaborate daily with our team and understand business topics in meetings.

If you don't meet 100% of these qualifications, tell us why you'd still be a great fit for this role in your application!

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WHY YOU'LL LOVE IT HERE

• Make a Real Impact: Directly influence our success and contribute to the company's growth.

• Ownership & Autonomy: We believe in trust-no micromanagement, just the freedom to excel.

• International Culture: Collaborate with a diverse, global team across 8 countries.

• Career Development: We offer vast opportunities for professional growth, education, and upward mobility.

• Flexible Work: Enjoy a balanced schedule with up to 1 days of remote work per week.

• Perks: Centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and remote work expense support.

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INTERVIEW PROCESS

1. Step 1: Discovery interview with Fayçal.

2. Step 2: Hiring Manager interview with Nicolas Marty, Head of Growth Marketing.

3. Step 3: Case study presentation with Nicolas Marty.

4. Step 4: Meeting with Sixtine Gautier, Customer Marketing Manager.

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DETAILS

• Contract:

  Permanent full-time

• Location:

  Paris

• Remote:

  up to 1 days/week

About AB Tasty

AI-powered experience optimization solutions for digital and e-commerce teams.