The Challenge
You'll build the entire marketing function from scratch for a legal tech SaaS backed by an established creative law firm. This is a rare seat where strategy meets execution-you own pipeline, brand, and every channel with direct founder access and real enterprise traction already validating the product.
Your Mission
Establish brand positioning and messaging architecture for legal/compliance buyer segments; document competitive landscape and customer insights
Launch paid LinkedIn and Google campaigns with baseline targeting and creative; establish tracking setup and weekly performance dashboards
Produce 8-12 pieces of foundational content (blog posts, case studies, email sequences) that translate product features into compliance team wins
Build and document sales enablement kit including battlecards, demo leave-behinds, and objection guides; train sales team on messaging
Generate qualified pipeline of 20-30 MQLs monthly through paid and organic channels; optimize CAC and conversion funnel with A/B testing
Establish consistent social media presence (2-3x weekly on LinkedIn) with 30%+ engagement rate; build community of legal/compliance buyers
Host 2 webinars or roundtable events driving 50+ attendees each; measure pipeline impact and customer acquisition cost per channel
Scale proven content and campaigns based on performance data; launch PR outreach and SEO content strategy with agency partners
KPIs You'll Own
Monthly Qualified Pipeline
MQLs and SQLs generated through paid campaigns, content, and community programs; track by channel and buyer segment.
Customer Acquisition Cost (CAC)
Total marketing spend divided by new customers acquired; benchmark against lifetime value and sales cycle length.
Content Performance
Engagement rates, click-through rates, and conversion metrics across blog, email, social, and webinars to guide creative direction.
Brand Awareness & Reach
LinkedIn followers, social impressions, email subscriber growth, and website traffic; weekly tracking to guide channel investment.
Sales Enablement Effectiveness
Sales team usage rates and feedback on collateral quality; win rates and deal velocity after enablement rollout.
Tools & Stack
Your Team
Your Manager
Founders (CEO/CMO or equivalent)
Current Team
Solo marketing function reporting directly to founders; support from sales and product teams
New role building marketing from ground zero
The Package
Salary
$90K-$130K base
Equity
Likely (typical for early-stage backed by established firm)
Remote
On-site, United States
Benefits & Perks
Company Intelligence
80Twenty is a boutique marketing recruitment agency. Their client is an early-stage B2B SaaS platform helping legal and compliance teams streamline workflows, reduce risk, and modernize operations. Backed by an established boutique creative law firm, they have validated product-market fit and growing enterprise traction.
Team Size
11-50
Funding
Backed by established boutique creative law firm
Customers
Legal and compliance teams at enterprise/mid-market companies
Culture
Fast-moving, founder-led, bias toward action and ownership in ambiguous environments
Is This Role For You?
- You've shipped full-funnel B2B SaaS marketing campaigns (4+ years exp) and own results end-to-end, not just briefing agencies
- You can design and produce polished assets independently in Figma/Canva/Adobe and actually run paid campaigns in-platform
- You thrive in early-stage chaos-you'll build structure, set KPIs, and move fast without hand-holding from marketing leadership
- You speak both founder and buyer-you can translate complex software capabilities into clear narratives that resonate with multi-stakeholder legal teams
- Data drives your decisions; you set up tracking, read dashboards, and ruthlessly test messaging and creative
- You need a large marketing team or prefer delegating design/campaign execution to agencies instead of doing it yourself
- You want a structured, defined role with clear processes-this is ambiguous, founder-led, and requires bias toward action
- You haven't actually run paid campaigns in-platform (LinkedIn, Google Ads); you only manage vendor relationships
Interview Process
Screening call with 80Twenty recruiter
Background, growth marketing experience, hands-on execution examples
Founder/CEO conversation
Strategy, product positioning, early-stage mentality, founder fit
Marketing case study or project
Design a campaign, positioning deck, or content strategy for a legal tech buyer segment (likely take-home)
Team conversation (Sales/Product)
Alignment on collaboration, sales enablement needs, product marketing approach
Ready when you are
Interested in this role?
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.