The Challenge
Wix's new Enterprise team is scaling from groundwork to liftoff. You'll own the demand gen and ABM programs that turn target accounts into qualified pipeline for large companies-moving fast in startup mode while navigating a global organization.
Your Mission
Map priority account lists and define ABM segments aligned to sales territories; launch first 2-3 always-on nurture campaigns
Audit and optimize existing digital channels (email, ads, landing pages); establish baseline funnel metrics and conversion benchmarks
Build repeatable campaign playbook: write/adapt core assets (copy, briefs, sequences) and establish approval workflows with stakeholders
Partner with Sales and BDRs to define audience targeting, messaging, and lead-to-meeting conversion plays; run first test campaign
Scale ABM program across full priority account list; measure pipeline influence and ROI by account cohort
Launch and optimize 4+ campaign-based initiatives tied to GTM milestones; A/B test messaging, channels, and creative
Define and own demand gen success metrics (pipeline generated, conversion rates, velocity); implement monthly reporting with RevOps
Build cross-functional collaboration rhythm with Product, PMM, Sales, and RevOps; document insights and iterate on top-performing programs
KPIs You'll Own
Pipeline Generated by Source
Total qualified pipeline value attributed to demand gen campaigns by channel and ABM initiative.
Lead-to-Meeting Conversion Rate
Percentage of leads that convert to sales meetings; track by campaign, account segment, and BDR follow-up.
Account Engagement Score
Multi-touch engagement metric across email, ads, and content; indicator of ABM motion health.
Cost Per Qualified Lead / Opportunity
Blended CAC across acquisition and nurture programs; optimize spend efficiency over time.
Sales Cycle Velocity
Days from first touch to opportunity creation; measure impact of nurture sequencing and messaging.
Tools & Stack
Your Team
Your Manager
Head of Enterprise Marketing or VP Demand Gen (not specified)
Current Team
New Enterprise team; likely 3-5 person core group including Sales, PMM, possibly BDRs
New role or backfill for expanding Enterprise go-to-market
The Package
Salary
$130K-$170K base
Equity
RSUs as part of compensation package
Remote
On-site in New York; office attendance on as-needed basis
Benefits & Perks
Company Intelligence
Wix is a public SaaS platform enabling businesses to create and manage their online presence. The new Enterprise team is focused on becoming the go-to solution for large companies seeking to maximize their digital potential through forward-thinking design and smart positioning.
Funding
Public company
Customers
Enterprise segment (large companies)
Culture
Startup-like energy inside a large org; speed-focused, collaborative, hands-on, and data-driven.
Is This Role For You?
- You've run multi-channel demand gen campaigns at scale in B2B SaaS and can prove pipeline impact with data.
- You're comfortable writing ad copy, email sequences, and landing page briefs-not waiting for creatives to move fast.
- You thrive in lean, matrixed environments where you own outcomes without a massive ops or content team backing you.
- You get excited by ABM and account-based motion; you understand how to align targeting, messaging, and sales plays for big accounts.
- You're analytical and experiment-driven; you measure, learn, iterate, and report-not guessing.
- You need a large creative, content, or ops team to execute; this role requires hands-on asset creation and agility.
- You prefer to specialize in one channel (e.g., only email or only paid ads); demand gen here is multi-channel orchestration.
- You're uncomfortable with ambiguity or lack clear process; Wix is a big org with governance, but this team is new and startup-like.
- You're not based in NYC or unwilling to come to the office as needed; on-site presence is non-negotiable.
Interview Process
Initial Screening Call
Recruiter screens for 5+ years demand gen/ABM experience, NYC location, and cultural fit.
Hiring Manager Interview
Deep dive on demand gen programs, ABM expertise, metrics, cross-functional collaboration, and ability to move fast in lean environments.
Cross-Functional Panel
Conversations with Sales, PMM, and/or RevOps to assess alignment, collaboration style, and understanding of enterprise go-to-market.
Case Study or Take-Home
Likely asked to analyze a GTM scenario, optimize a funnel, or present a demand gen strategy for a segment (expectations TBD).
Final Round with Leadership
Conversation with Head of Enterprise or VP Marketing to discuss vision, strategy fit, and growth potential.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.