Lead/Demand Generation Manager - Software Development and Consulting Company

Responsibilities:

• Identify, research, and generate new leads among IT companies and digital agencies (10-500 employees).
• Execute outbound campaigns via LinkedIn, email, and other relevant channels.
• Qualify inbound leads from marketing and partners to ensure they match our ICP.
• Build and maintain lead lists and outreach pipelines.
• Personalize outreach messages to increase response and conversion rates.
• Collaborate closely with sales to ensure smooth lead handoff and pipeline growth.
• Track and report on outreach performance (open rates, reply rates, conversions).
• Maintain accurate data in CRM systems.
• Continuously test and improve outreach strategies and messaging.

Requirements:

• 1+ years of experience in lead generation or a similar role (B2B SaaS is a plus).
• Strong written communication skills (especially for cold outreach).
• Understanding of outbound sales processes and lead qualification principles.
• Experience with LinkedIn, email outreach tools, and CRM systems (e.g., HubSpot, Pipedrive).
• Ability to research companies and identify decision-makers.
• Basic understanding of software development roles and tech stacks to correctly identify decision-makers (CTOs, VPs of Engineering, Product Owners).
• Results-driven mindset with attention to detail.
• Willingness to work in the CET time zone.

Additional Qualifications:

• Having several LinkedIn accounts of your own for work.