Marketing Operations Manager (Demand Generation and RevOps)

Accountabilities:

• Own email infrastructure and deliverability, including mailbox provisioning, domain configuration, SPF/DKIM/DMARC, warm-up programs, sending-volume management, reputation monitoring, and campaign performance analysis.

• Administer and continuously improve HubSpot CRM, Marketing Hub, and Sales Hub, including pipelines, workflows, automation, lifecycle management, integrations, properties, lists, and user support.

• Maintain high standards of CRM data quality by managing imports, deduplication, record validation, lifecycle progression, marketing-contact governance, tagging, exclusions, and data-quality queues.

• Monitor workflow, integration, attribution, and platform health to ensure reliable data flows and accurate source-to-revenue reporting.

• Produce weekly and monthly multi-channel performance reports, dashboards, funnel diagnostics, attribution analyses, and leadership performance packs.

• Monitor paid media performance, budget pacing, delivery health, landing-page conversion, and spend reconciliation across advertising platforms.

• Develop and refresh campaign assets, nurture sequences, landing-page copy, SEO content briefs, and other marketing materials to support demand-generation programs.

• Maintain targeting and data processes, including suppression alignment, trigger-event monitoring, target-universe scoring, and coordination with external data and outreach vendors.

• Coordinate LinkedIn outbound activities, ensuring appropriate sender-seat allocation, avoiding prospect duplication, and monitoring acceptance and response rates.

• Support vendor management, tool renewals, licensing, seat allocation, exclusion-list synchronization, and prospect-collision resolution.

• Maintain brand and website governance by enforcing approved terminology, addressing legacy content, preparing page briefs, and quality-checking delivered web pages.

• Forecast marketing expenditure and manage budget change control while contributing to ongoing operational planning and governance.

• Participate in weekly operational meetings, biweekly progress reviews, and monthly revenue reviews, with availability to overlap with U.S. business hours.

Requirements:

• 6+ years of experience in marketing operations, demand-generation operations, or revenue operations, including at least 3 years of hands-on HubSpot administration.

• Strong working knowledge of HubSpot CRM, Marketing Hub, and Sales Hub, including workflows, automation, pipelines, lifecycle management, reporting, and user governance.

• Proven experience managing cold-email infrastructure, including domain and mailbox provisioning, warm-up, sending rotation, reputation monitoring, and SPF, DKIM, and DMARC configuration.

• Demonstrated ability to manage email deliverability against bounce and complaint thresholds and take corrective action when performance deteriorates.

• Strong experience maintaining CRM data quality, governance, de-duplication, attribution, and structured data processes at scale.

• Experience building and maintaining multi-channel reporting and dashboards for senior leadership audiences.

• Working knowledge of Google Ads and LinkedIn Ads, including spend pacing, campaign delivery, performance monitoring, and cross-platform spend reconciliation.

• Ability to write high-quality campaign, nurture, and landing-page copy suitable for publication.

• Experience designing and optimizing lead-management and sales processes.

• Strong analytical, problem-solving, organizational, and attention-to-detail skills, with a data-driven approach to decision-making.

• Excellent written and verbal communication skills and confidence working directly with senior stakeholders.

• Ability to work independently, prioritize effectively, and operate successfully in a fast-paced remote environment.

• Preferred: HubSpot, Google Ads, or LinkedIn Marketing certifications; RevOps or Sales Operations experience; experience integrating HubSpot with other applications; BI/dashboarding experience; and exposure to B2B technology, IT services, managed services, agencies, or data vendors.

Benefits:

• Comprehensive health insurance coverage.

• Employee wellness programs with a focus on mental health.

• Reward and recognition programs.

• Company incentive programs.

• Paid leave and a broad leave policy, including holiday, maternity, paternity, birthday, bereavement, and personal leave.

• Remote work opportunities.

• Strong focus on work-life balance.

• Learning, professional development, and career-growth opportunities.

• Immigration support programs for eligible employees seeking opportunities in Canada.

• Collaborative, remote-first environment with exposure to demand generation, marketing operations, and revenue operations.

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