Global Demand Generation & Campaigns Manager

Buenos Aires, Argentina | Full time | Home-based | R1564129 Overview

The Demand Generation and Campaign Manager brings an innovative, data-driven, “can-do” attitude and focus on continuous learning and improvement to the design and implementation of comprehensive demand generation and marketing campaigns for IQVIA Commercial Solutions.

Job Responsibilities

Developing, executing, and optimizing short- and long-term global multichannel campaigns to drive leads and the sales pipeline, including email, web, webinars and events, organic social media, and paid media

Overseeing ad copy creation, testing, web analytics, retargeting initiatives and new channel testing to optimize campaigns to hit company performance goals

Assisting with landing page optimization, lead gen and follow-up, and SEO projects

Leading A/B testing strategies and execution across all channels

Working closely with internal teams and outside vendors to implement new ideas, refresh and rotate creative concepts, and monitor campaign budgets

Utilizing customer insights and personas to guide marketing programming

Monitoring and analyzing internal and external KPIs and benchmarks to develop data-driven business insights, implications, and recommendations for action

Required Credentials, Experience, and Skills

Bachelor’s degree in marketing, advertising, communications, business, or similar subject

Strong English written and verbal communication skills

Demonstrated experience in developing multichannel marketing campaigns that drove strong business results

Deep knowledge of B2B marketing channels relevant to Commercial life sciences decision-makers and influencers

Strong digital marketing experience, including tracking and reporting on ROI

Excellent interpersonal skills and demonstrated ability to build cross-functional relationships

Proactive nature, strong organizational and project management skills and the ability to manage multiple concurrent priorities

Life sciences, healthcare and/or technology industry experience strongly preferred

*CV must be submit in English*

#home-based

IQVIA is committed to embracing a diverse and inclusive work environment. Our goal is to attract and retain the best people, regardless of their gender, race, marital status, ethnic origin, national origin, age, disability, sexual orientation, gender identity or any other characteristic. Join us!

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

Where you'll work Home-based

You’ll work remotely, with the flexibility to do your best work from home. Supported by collaborative tools and a global team, you’ll stay connected while enjoying the autonomy and balance that comes with a fully remote role. Culture

Culture at IQVIA is built on a shared belief: that when people are empowered with better data, smarter technology and deeper expertise, they can change what’s possible for patients. Across every team and every corner of the globe, you’ll find colleagues who genuinely care, about the mission and about each other. That’s what makes this a place where people tend to stay, grow and do the best work of their careers.