The Challenge
ActiveProspect owns consent-based marketing infrastructure trusted by thousands of D2C brands. You'll architect and operate a full-funnel demand engine-from paid social to emerging channels like CTV-driving qualified pipeline at scale while experimenting relentlessly.
Your Mission
Audit and baseline current demand performance across all channels (paid, organic, CRO); establish reliable attribution and CAC tracking
Build and launch a structured experimentation roadmap with clear hypotheses, success metrics, and scale/kill criteria across 3-5 priority channels
Optimize paid media spend allocation (Meta, LinkedIn) to improve ROAS and pipeline efficiency by 15-20%
Partner with content and web teams to identify top 5 SEO opportunities and implement CRO quick wins on landing pages
Scale qualified pipeline growth by 25-30% YoY while maintaining or reducing CAC through channel optimization and new channel expansion
Successfully test and validate at least 2 emerging channels (CTV, Reddit, programmatic) with clear scale recommendations
Build repeatable demand process: weekly channel performance reviews, monthly budget reallocation cycles, quarterly strategy pivots
Improve website conversion funnel by 20-25% through landing page optimization, audience segmentation, and retargeting improvements
KPIs You'll Own
Qualified Pipeline Generated
Monthly pipeline value created by demand programs, aligned with sales cycle and ICP requirements.
Customer Acquisition Cost (CAC)
Cost per acquired customer by channel; track payback period and LTV:CAC ratio.
Cost Per Lead (CPL) & Lead Quality Score
Blended CPL across channels weighted by conversion-to-opportunity and close rates.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid media; your primary efficiency lever.
Conversion Rate by Funnel Stage
Visitor-to-lead, lead-to-opportunity, and opportunity-to-customer rates; track month-over-month improvements.
Channel Mix & Budget Allocation
Percentage of budget deployed to each channel with performance variance; data-driven reallocation cadence.
Organic Traffic & Search Visibility
Monthly organic sessions, keyword rankings for ICP-focused terms, and organic conversion contribution to pipeline.
Experimentation Velocity
Number of tests launched, completed, and scaled per month; hypothesis validation rate.
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
Implied cross-functional: paid media specialist(s), content/SEO team, web/product, RevOps, product marketing
New role or backfill not specified; likely backfill or expansion headcount
The Package
Salary
$130K-$160K base
Remote
On-site only, Austin, TX
Benefits & Perks
Company Intelligence
ActiveProspect operates TrustedForm, the gold standard for TCPA-compliant consent certification, processing 1B+ digital opt-in leads annually. The platform helps D2C marketers acquire qualified customers at scale while managing regulatory complexity and partner relationships. Their mission: make consent-based marketing the best acquisition channel.
Customers
Thousands of direct-to-consumer marketing companies
Culture
Growth-driven, compliance-focused, customer-obsessed
Is This Role For You?
- You've built and optimized demand generation engines across 3+ paid channels (Meta, LinkedIn, Google, CTV, Reddit, etc.) with measurable CAC and ROAS improvements
- You're obsessed with experimentation, data, and attribution-you don't move spend without evidence or a clear hypothesis
- You thrive in cross-functional environments and can translate growth priorities into execution with product, sales, and ops teams
- You've scaled organic growth (SEO, content) and improved conversion rates on websites; you understand the full funnel, not just top-of-funnel volume
- You're analytical but pragmatic: you make decisions with 80% data and 20% intuition, then iterate quickly based on real results
- You're a vanity-metric chaser; if you optimize for leads instead of pipeline and revenue, this won't click
- You prefer a hands-off strategy role; this is execution-heavy, and you'll be in tools, dashboards, and channels daily
- You get uncomfortable with TCPA, compliance, and regulatory considerations; consent and legal constraints are core to this business
Interview Process
Screening Call
30-min conversation with recruiter or Head of Growth on your demand gen background, channel expertise, and growth philosophy
Deep Dive Interview
60-min with Head of Growth covering a past demand gen program you built: hypothesis, channels, metrics, results, and what you'd do differently
Cross-Functional Round
30-min panel with product, sales, or RevOps to assess collaboration style and understanding of pipeline impact
Case Study or Take-Home
Optional: review ActiveProspect's demand performance and propose a 90-day growth plan (strategy + execution)
Offer & Diligence
Reference checks and final offer discussion with Head of Growth or executive sponsor
Ready when you are
Interested in this role?
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About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.