E-commerce & Digital Marketing Analyst

Position: E-commerce & Digital Marketing Analyst Location: Cali, Valle del Cauca (100% On-site / Presencial) Department: Marketing Reports to: CEO & President Contract Type: Indefinite-term, direct with the company Schedule: Monday to Thursday 7am, 4:30pm, Friday 7am, 4pm (Schedule adapted to our headquarters in Cumming, GA) Salary: $4.0M - 4.5M COP

Job Summary

We are looking for a high-ownership, strategic, and analytical E-commerce & Digital Marketing Analyst who leads strategy and executes technical tasks hands-on, reporting directly to the CEO & President in an on-site role based in Cali. This position does not manage internal personnel, but demands high strategic autonomy to own our digital roadmap, translate business vision into execution, and coordinate external agency partners.

Structured at 60% Digital Marketing Strategy & Execution and 40% E-commerce Management, you will define digital growth plans, manage performance ad campaigns, and take direct ownership of conversion, catalog, and operational optimizations across Shopify, Amazon, and TikTok Shop.

Responsibilities

Strategic Digital Marketing & Performance Execution (60%)

Executive Strategic Ownership (15%): Design, define, and own the digital marketing roadmap, presenting growth strategies, campaign projections, and executive performance updates directly to the CEO & President.

Paid Media Strategy & Hands-on Execution (20%): Directly manage, launch, and optimize performance advertising campaigns across Meta Ads, Google Ads, and TikTok Ads (including TikTok Shop Ads) to drive revenue and ROAS.

Agency & Vendor Leadership (15%): Lead external digital agencies, creative partners, and media vendors; set deliverables, audit performance, and ensure agency execution aligns with CEO-level priorities.

SEO & Business Analytics (10%): Lead SEO/SEM initiatives and build high-level performance dashboards in Google Analytics 4 (GA4) and Looker Studio to deliver actionable revenue data directly to executive leadership.

E-commerce & Marketplace Strategy & Operations

Store & Marketplace Ownership: Lead catalog positioning and handle hands-on daily operations, listing optimizations, inventory tracking, and promotional setups across Shopify, Amazon, and TikTok Shop (US Market standard).

Social Commerce & TikTok Shop Execution: Manage TikTok Shop integration, shoppable content, affiliate/creator links, and in-app storefront performance to capture social commerce sales.

CRO Strategy & Testing: Strategize and implement continuous Conversion Rate Optimization (CRO) improvements, user journey enhancements, and A/B testing across product detail pages (PDPs) and checkout flows.

Budget Ownership: Manage and protect the efficiency of the digital media budget across all web and social commerce channels, reporting channel profitability and ROI directly to executive direction.

Requirements

Location Availability: Resident in Cali, Valle del Cauca with full availability for 100% on-site work. (Mandatory)

Experience: Minimum of 4 years leading digital strategy while executing hands-on within CPG brands or performance agencies. Demonstrated track record of reporting directly to executive stakeholders (CEO/Presidency) and directing external agencies. (Mandatory)

Executive & Strategic Mindset: High autonomy, business acumen, and ability to take 100% strategic ownership as an individual contributor. (Mandatory)

Education: Degree in Marketing, Business Administration, Industrial Engineering, or related fields. (Mandatory)

Language: Advanced / Fluent English (C1 Level, written and spoken, to report directly to US HQ leadership). (Mandatory)

Technical Skills

Digital Ads & Growth: Hands-on mastery of Meta Ads Manager, Google Ads, TikTok Ads, SEO frameworks, and Google Search Console. (Mandatory)

E-commerce & Social Commerce Platforms: Direct operational experience with Shopify, Amazon Seller Central, and TikTok Shop Seller Center. (Mandatory)

Analytics & Tools: Advanced Excel, GA4, Looker Studio, WordPress/CMS editors, and design/content tools like Canva. (Mandatory)

Compensation and Benefits

Birthday off

Permanent contract

100% remote work

We provide the equipment

Essential health insurance

Funeral allowance

Access to the Support Team: our internal wellness program

Ricky Joy Academy: internal professional development

Discount package with corporate partnerships (gym, online courses, hotels, etc.)

Opportunities for advancement within the company