Data Analyst (marketing)

WHAT YOU WILL BE DOING

• Deliver best-in-class social performance insight that deliver robust and actionable learnings for social teams and practices.
• Interpret, interrogate and utilise data from various sources, organic, paid, influencer, social listening (UGC), to build an integrated view of social performance and audience engagement.
• Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, format effectiveness that inform what experiences and content we serve.
• Use social listening tools to track brand reputation, audiences and content, as well as brand reputation / crisis management to identify emerging cultural trends, opportunities and threats.
• Carry out analysis and audits of client’s social channels to understand effectiveness and identify platform, content and audience insights recommendations.
• Act as an evangelist on how to best measure and action on insight, internally as well as with client partners
• Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations.
• Identify new, innovative ways to measure effective social activity. Including (but not limited to) custom metrics, measurement approaches and AI-driven / agentic automated reporting solutions.
• Act as the champion for our insight tools and associated products and services across the business.
• Own and develop relationships with key suppliers within our tech stack to maximise usage and effectiveness.
• Embed best practice measurement, reporting and insight generation at the heart of all our work.
• Foster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement and metrics.

WHAT YOU WILL NEED TO BE GREAT IN THE ROLE

• Strong critical-thinking and problem-solving skills with a keen eye for detail
• Expert knowledge of social metrics across organic, paid and influencer activations
• Knowledge and experience working with paid social and associated performance metrics
• A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness
• Expert using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr as well as native social platform analytics
• Strong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insights
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences
• An active interest in the evolution of social media, and how these developments impact performance for brands
• Proactive ability to identify client / project needs and build tailored solutions accordingly
• Desire to continually learn and push the boundaries
• Extremely organised and confident as a leader in social performance
• Confident and proficient in presenting to senior client and internal stakeholders
• Confident and comfortable working in a fast-paced, changing environment
• Collaborative team player, open minded

Job Type: Full-time

Pay: $20,000.00 - $28,000.00 per month

Application Question(s):

• ¿Cuál es tu expectativa salarial bruta (antes de impuestos, en pesos mexicanos)
• ¿Cuál es tu nivel de inglés?
• ¿Radicas en la CDMX o área metropolitana?
• ¿Cuál es tu disponibilidad para incorporarte al equipo?

Work Location: Hybrid remote in 06500, Cuauhtémoc, CDMX