Influencer Marketing & PR Analyst US

Are you ready to take flight and be part of an amazing team in Birdman? 🌱🚀🦅

About the Company

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.As we expand into the

U.S. market

, we are looking for talented individuals who can help us build brand relevance, connect with new audiences, and position Birdman as a culturally relevant and aspirational brand.

🎯 The Role:

We are looking for an

Influencer Marketing & PR Analyst (US Market)

to help build Birdman's presence, desirability, and cultural relevance in the United States through strategic influencer partnerships and PR-driven collaborations.

This role will play a key part in our

market entry and growth stage

, combining relationship building, strategic storytelling, execution excellence, and data-driven decision-making to position Birdman as a brand creators want to work with.

🧩 Responsibilities:

• Develop and execute the

  U.S. influencer marketing strategy

  aligned with brand and go-to-market objectives.
• Define

  creator profiles, tiers, and collaboration models

  based on brand awareness and positioning goals.
• Lead influencer campaigns

  end-to-end

  : briefing, negotiation, execution, content delivery, and performance evaluation.
• Build and manage a strong

  pipeline of creators

  across platforms and communities.
• Execute PR-driven initiatives including

  seeding programs, launches, and brand activations

  .
• Identify opportunities for

  organic mentions, product placements, and cultural moments

  .
• Lead negotiations with creators, ensuring

  value-driven collaborations aligned with brand goals

  .
• Manage contracts, deliverables, timelines, and compliance (including

  FTC guidelines

  ).
• Collaborate with Social Media to amplify influencer content across

  organic and paid channels

  .
• Identify high-performing content for reuse across marketing touchpoints (UGC, ads, website, email).
• Stay up to date with platform trends, formats, and cultural conversations in the U.S. market.
• Track and analyze campaign performance across

  awareness, engagement, reach, and brand impact metrics

  .
• Build clear reports with

  insights, learnings, and recommendations

  .

Requirements

Education

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Advanced/Native English (spoken and written).

Professional Experience

• 4-6 years of experience in influencer marketing, PR, brand partnerships, or similar roles.
• Proven experience working with

  U.S.-based creators and influencers

  .
• Experience supporting

  brand launches or early-stage market growth

  (strong plus).
• Background in lifestyle, wellness, food & beverage, or culture-driven brands preferred.

Skills & Knowledge

• Strong experience in

  influencer relationship management and negotiation

  .
• Experience with

  PR and earned media collaborations

  .
• Data-driven mindset with ability to analyze and optimize performance.
• Experience with platforms such as

  Upfluence, GRIN, CreatorIQ, Traackr, or similar

  .
• Strong understanding of

  Instagram, TikTok, YouTube, and emerging platforms

  .
• Experience managing contracts, deliverables, and timelines.

📢 Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation🦅💻📊