Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)

This is a performance role with a lot of data and a lot of partners. You’ll fit if you like testing what works, then turning the evidence into campaigns and clear recommendations.

What the role really is

Agoda’s B2B Digital Marketing team runs campaigns for partners across B2B2C channels. The job is to make those campaigns work at scale: test campaign setups, analyze results, and help partners act on what the data says.

The exact channel depends on the analyst role. Some focus on campaign experiments, some on modeling, and some on dashboards and stakeholder recommendations.

What you'll do

• Test campaign structures, bidding, and pricing strategies across search partners such as Google, Bing, Tripadvisor, and Trivago.
• Analyze experiment data and build predictive models, including work on the booking impact of TV campaigns or demand response to pricing.
• Work with product teams on implementation plans for modeling insights.
• Build performance dashboards, find growth drivers, and present recommendations to stakeholders.
• Adapt campaigns to new product features and roll out changes that succeed in testing.
• Support multiple partners with repeatable campaign frameworks and recommendations shaped by each partner’s performance and business context.

What they want

• A bachelor’s degree or higher in a quantitative subject, such as computer science, mathematics, engineering, business, or science.
• At least two years of data analysis experience in top-tier consulting, investment banking, private equity, or strategy or business at a fast-growing global tech company.
• Experience with at least one data analysis package or database, such as SAS, R, SPSS, Python, VBA, or SQL, and visualization tools such as Tableau or Power BI.
• Strong written and spoken English.
• A quick, evidence-led approach to decisions.
• Ownership, attention to detail, organization, and the ability to work independently.
• Digital marketing or ecommerce experience is a plus.
• Experience with A/B testing, presentation, negotiation, or team collaboration is a plus.

Why it's interesting

The work connects campaign operations to measurable growth. You can move between experimentation, modeling, and analysis, while helping shape how Agoda supports many partners at once.

Salary

Not disclosed

Location

Bangkok, onsite. Full-time. Relocation provided.