Senior Manager, Lifecycle Marketing

You Will Be

Lifecycle Marketing Strategy & Client Communications

- Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.

- Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.

- Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.

- Leading regular reporting, campaign reviews, and performance discussions with clients.

- Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.

CRM & Omnichannel Marketing

- Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.

- Building scalable segmentation, personalization, and automation strategies.

- Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.

- Supporting clients in expanding and optimizing their lifecycle marketing and automation programs.

- Ensuring best practices in deliverability, compliance, consent management, and data governance.

Testing, Optimization & Analytics

- Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence.

- Monitoring campaign performance and identifying optimization opportunities.

- Creating recurring reports and presenting key insights and recommendations to clients.

- Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue.

- Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR.

- Leveraging AI capabilities to streamline processes and develop new strategic ideas.

Martech & CRM Expertise

- Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic).

- Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.

You Must Have

- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.

- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.

- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.

- Excellent verbal and written communication skills with a proactive mindset.

- Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.

- Experience managing client relationships and presenting campaign performance and recommendations.

- Experience with web analytics (GA4, etc) and setting up UTM tracking.

- Ability to hit the ground running and pick up new skills.