CRM Analyst

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company, powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we are looking for

We are seeking an experienced CRM Campaign Manager to join our dynamic team. The ideal candidate will have a strong background in CRM and performance campaign management, a keen analytical mindset, and excellent organizational skills. This is a hybrid role based in Buenos Aires.

What you'll do

• Plan monthly and ad-hoc CRM/OTO campaigns aligned with the commercial calendar, seasonal trends, and business objectives.
• Develop and execute a roadmap for experimentation, including A/B testing, new communication approaches, customer journeys, and audience segmentation strategies.
• Create clear and strategic briefs for the communication agency.
• Define strategic audiences and segmentations to enhance campaign effectiveness.
• Build, configure, and activate campaigns on the designated platform (operational execution).
• Identify opportunities to optimize audiences and customer journeys, prioritizing and structuring impactful messaging.
• Perform continuous adjustments and optimizations to enhance campaign performance.
• Monitor campaign performance, analyze results, and generate actionable insights for improvement.
• Design and implement an engaging store activation plan.

Present monthly performance reports and consolidated results to stakeholders. What you'll need Proven experience in CRM and relationship/performance campaign management. Strong knowledge of audience segmentation, testing methodologies, and campaign optimization. Analytical skills to interpret KPIs and derive actionable insights. Excellent organizational skills with the ability to manage calendars and prioritize tasks effectively. Native or fluent Spanish proficiency. A proactive mindset with a focus on delivering results.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

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