The Challenge
Too Good To Go is the world's largest surplus food marketplace with 133M users across 20 countries. You'll own CRM strategy for the US and Canada-the regions with the highest food waste-building localized campaigns that drive retention, LTV, and partner acquisition at scale.
Your Mission
Map current CRM tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and identify 3-5 quick wins for North American optimization
Launch Q1 campaign calendar with 4+ multi-channel campaigns (Email/Push/In-App) targeting retention and seasonal moments
Build 2-3 sophisticated audience segments in Braze/Amplitude based on user behavior and geography; establish A/B testing framework
Partner with B2B Marketing to design first nurture funnel for restaurant/retail partner pipeline
Increase customer LTV by 12-18% through refined segmentation and personalization; reduce churn by 3-5%
Deploy 12+ localized campaigns across US/Canada with documented CTR, conversion, and engagement lifts vs. global baseline
Scale B2B lead nurturing: move 50+ qualified partner leads through automated workflows; support pipeline contribution
Establish North American CRM playbook and process docs; align with Global CRM on tech stack roadmap for 2026
KPIs You'll Own
Customer Lifetime Value (LTV)
Track average revenue/engagement per user over their lifecycle; target 12-18% improvement YoY through retention tactics.
Email/Push CTR & Conversion Rate
Monitor click-through and conversion rates on multi-channel campaigns; benchmark against global performance and iterate via A/B tests.
Churn Rate
Measure monthly/quarterly user churn; target 3-5% reduction through targeted re-engagement and lifecycle campaigns.
B2B Lead Quality & Velocity
Track prospective partner leads through nurture funnel; measure conversion to qualified leads and sales-ready opportunities.
Campaign ROI & ROAS
Measure return on ad spend and marketing investment across email, push, and in-app campaigns; optimize spend allocation.
Tools & Stack
Your Team
Your Manager
Global CRM Lead (implied)
Current Team
Embedded within Global CRM team; cross-functional with B2B Marketing, Sales, Supply Operations
New role: First dedicated North American CRM Manager
The Package
Salary
$95K-$130K base
Equity
Likely (B Corp with growth trajectory)
Remote
On-site (New York, NY)
Benefits & Perks
Company Intelligence
Too Good To Go is the world's largest marketplace for surplus food, connecting 133M users with 261K+ food businesses across 20 countries. The company has saved 517M+ meals from waste and avoided 1.4M+ tonnes of CO2e. A certified B Corp, Too Good To Go was named to Fast Company's Most Innovative Companies, TIME's 100 Most Influential, and won Apple's Cultural Impact Winner award.
Customers
Tim Hortons, METRO, Whole Foods Market, 261K+ active food retail partners globally
Culture
Impact-focused, data-driven, fast-growing tech company committed to sustainability and social responsibility
Is This Role For You?
- You're a CRM/lifecycle marketer who lives in data-you know Braze, Amplitude, or similar platforms inside-out
- You've owned end-to-end campaign strategy and proven you can drive retention, LTV, and engagement metrics
- You're energized by environmental/social impact and want your work to matter beyond revenue
- You thrive in fast-growth environments and can balance local autonomy with global alignment
- You're creative AND analytical-you can design campaigns and read the data to prove what works
- You need full remote work or flexible location-this role is on-site in New York
- You're uncomfortable with ambiguity or don't like owning end-to-end execution across multiple channels
- You're not fluent in at least one CRM/martech platform (Braze, Salesforce Marketing Cloud, Klaviyo, etc.)
Interview Process
Initial screening
Conversation about CRM background, North American market knowledge, and passion for food waste/sustainability
Portfolio review
Walk through past campaigns: metrics, segmentation strategy, A/B test results, and tools used
Case study / technical assessment
Design a sample campaign for a North American audience segment; present segmentation logic and expected KPIs
Cross-functional interviews
Meet Global CRM lead, B2B Marketing counterpart, and potentially Supply/Operations to assess collaboration fit
Final conversation
Leadership alignment on strategy, 90-day plan, and long-term vision for North American CRM
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